Warning this post is written to be Googlelicious and contains an above average content of sarcasm. (Hey, it's the weekend and I feel like having some fun.) I try not to obsess over my web stats (OK, that's a lie but I'm a blogger so cut me some slack). So after obsessing over my web-stats for … [Read more...]
Social Media 101 (by Chris Brogan) Book Review
I just finished reading Chris Borgan's Social Media 101. This is a must have book for anyone who has a blog, a web-site, a Twitter account or even just an email account on the internet. Chris covers it all. It's been a long time since I used this many post-it page markers and highlighter ink … [Read more...]
Social Media Is Killing Traditional Sales
The traditional sales prospecting model is becoming increasingly ineffective over time. Five times in less than two weeks I have been solicited by voice mail message or email. Wait, by the same person! This is downright annoying. Obviously I have the tools to filter this noise out of my … [Read more...]
Social Media Has Changed My Business
Social media is not my business. Over the past six months, however, social media has radically changed how I do business. I've become a solid practitioner of this craft. No I don't have 10,000 followers on Twitter but if that's what I wanted, I could accomplish it within a month or less. Instead I … [Read more...]
Printing is Not Dead or Even Dying
If printing is on the verge of death, then why when I searched Twitter for "Is Print Dead" did I find over 20 tweets in the past 4 hours? For something dead or dying, printing sure generates a lot of conversation in the Twitter community. The blogosphere also has plenty to say about printing being … [Read more...]
Foursquare Flash Mob for Milwaukee SXSW
Yesterday my wife and I decided to be the ultimate social media nerds for an afternoon. We went to AJ Bombers to earn our Foursquare Swarm Badge. The rules for earning the badge are simple. A minimum of 50 of us nerds had to check-in on Foursquare at the same time in the same place. Joe from AJ … [Read more...]
Smiles and Patience Part II
Your ability to shift or totally eliminate the point at which you become completely frustrated and quit will dramatically improve your life. I have always been good at the not quitting part (perhaps to a fault). You don't stay self employed for almost 15 years without that tenacity. On the … [Read more...]
Twitter is the New #ShopLocal
Local merchants are real people with an authentic desire to provide sustainable quality goods and services to their communities. Because I want to support these merchants, over the last year or so I have become a fan of shopping local. In the Twitterverse there is a hash tag #ShopLocal. Attaching … [Read more...]
Five W's Twitter Presentation
My presentation as a member of the social media panel at the Wisconsin Publishers' Production Club. I was asked to speak on Twitter. The slides just provided talking points but should give you a flavor of the conversation. During the presentation I also addressed the following list of bullet points … [Read more...]
Life at a Conference the Real, Authentic and Sustainable way…
If you follow me on Twitter you know that recently on a moment’s notice I spoke to about 150 people on the topic of social media...what follows are my speaking notes.... 1. I am Jim Raffel and most of you know me as a "color guy," after all, my company ColorMetrix does sell the best color … [Read more...]
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