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You are here: Home / Archives for social media

Finding a great social media manager

January 26, 2012 By Jim Raffel Leave a Comment

I met her on Twitter. Okay, that's not really fair since it's Shelby's line, but it's the truth. If you're looking for a top-shelf social media manager for your organization, start your search in the social media universe. I wasn't looking for an expert. I was looking for a person who utilized … [Read more...]

Filed Under: social media Tagged With: blog, manager, social media, Trust, tweet, Twitter

Why less may actually be more

January 17, 2012 By Jim Raffel 1 Comment

Starting tomorrow, I'll publish a new post each Monday, Wednesday and Friday. With the startup of SheHe Media, Shelby and I will publish our weekly "She Said, He Said" posts to the blog on that site. I'm also committed to write one or two posts each month for the blog on my ColorMetrix company site … [Read more...]

Filed Under: blogging, Writing Tagged With: guest, publish, RSS, rss feeds, rss readers, social media, writers

Idea Germination – Birth of SheHe Media

January 13, 2012 By Jim Raffel 1 Comment

What's an idea really worth? Honestly, it's worth two cents or less; unless you are willing to incubate the idea and give it a chance to germinate. Then if the idea still has your interest and, more importantly, the interest of others, the idea might be worth a few bucks. Now are you ready to work … [Read more...]

Filed Under: she said he said Tagged With: blog, ColorMetrix, germination, idea, ideas, projects, social media, Twitter

How social media engagement wrote a blog post

January 6, 2012 By Jim Raffel Leave a Comment

Every now and then, cool and amazing things happen when you least expect it. Earlier this week, I was having a conversation about politics with my friend Michael Josefowicz. Michael has retired from the graphic arts and printing industry, which I still call home. Our conversations are always … [Read more...]

Filed Under: social media Tagged With: content, conversation, michael josefowicz, social media, Twitter

Is 2012 the year of social media fatigue? – Jim Says

January 5, 2012 By Jim Raffel 4 Comments

Yesterday, Shelby shared her thoughts on social media fatigue. Today, it's my turn. This week, our #shehechat on Twitter will focus on this topic as well. The best way to prepare to join us at 8 p.m. CST tonight is by reading both this post and Shelby's. My one word answer to the question in the … [Read more...]

Filed Under: she said he said, social media Tagged With: 2012, fatigue, social media, strategy, Twitter

Deciding who to help

December 30, 2011 By Jim Raffel 2 Comments

When you own a business, have a successful blog and 4000+ followers on Twitter, folks ask you for help with their causes. The "asks" for help come in many forms but most often as direct messages or @ messages on Twitter asking to contribute and spread the word. While none of the requests are … [Read more...]

Filed Under: personal development Tagged With: cancer causes, charitable organizations, social media, Twitter

Twitter as a customer service venue

December 6, 2011 By Jim Raffel 1 Comment

Is Twitter a good venue for customer service? While I've seen it work, the problem is that if your non-social media customer service sucks, your social media customer service will just suck more. I've written about customer service before and the companies I've called out for poor customer service … [Read more...]

Filed Under: customer service 101 Tagged With: customer service, customers, listen, phone, poor customer service, social media, Twitter, venue

Curate your community – Jim Says

November 23, 2011 By Jim Raffel 1 Comment

This is another in our She Said, He Said blog series. Please note that, because of the Thanksgiving holiday here in the US, we will not be hosting #shehechat on Twitter tomorrow like normal. We will return next week at 8 p.m. CST Thursday. It occurred to Shelby and me that over the last nine … [Read more...]

Filed Under: she said he said Tagged With: blog, community, community events, conversation, curate, engagement, genevieve vermeulen, online community, social media, Twitter

Your social media universe starts and ends with your blog

November 15, 2011 By Jim Raffel 7 Comments

I spend a pretty fair amount of time in the social media universe. While I spend time talking with folks through digital mediums, I also spend time talking to people in the face-to-face realm. So what happens when your face-to-face time increases and, as a result, your access to the digital world is … [Read more...]

Filed Under: blogging, social media Tagged With: blog, blog software, blogger, digital media, Facebook, outpost, social media, spam, universe

iPhone 4S apps I use

November 8, 2011 By Jim Raffel Leave a Comment

Over the past month of iPhone 4S ownership, I've come to depend on several apps to make the device more useful to me. Several of you have been asking what apps I like so it seemed easiest just to list them here. I've broken them into the same categories (or folders) I organize them with on the … [Read more...]

Filed Under: iPhone 4S Tagged With: 4s, amazon kindle, apps, Facebook, iphone, loan calculator, opentable, social media, tripit, Twitter, WordPress

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