Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]
How Inclusion on AllTop extends your reach
More than a year ago, I applied to have this blog included on AllTop, which is an online magazine rack. About two weeks ago, I heard back that I had been accepted and added to the printing AllTop.com page (scroll all the way down the page and you'll find me over in the right hand column). While this … [Read more...]
The power of a social media audience
Recently, I was reading an email from Seth Godin about his new book "Poke the Box" that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, … [Read more...]