More than a year ago, I applied to have this blog included on AllTop, which is an online magazine rack. About two weeks ago, I heard back that I had been accepted and added to the printing AllTop.com page (scroll all the way down the page and you’ll find me over in the right hand column). While this inclusion probably won’t bring hundreds of additional readers here each day, it’s nonetheless a pretty cool accomplishment.
Why being part of AllTop might matter to you blog
If you know what RSS feeds are, then you already have a basic understanding of AllTop. On their about page they explain that they are “aggregation without aggravation.” This is the truth because you can quickly and easily create your own customized magazine rack that includes any of the RSS feeds they have vetted and selected to be part of the AllTop family.
The vetting process is what makes being part of the AllTop family valuable. Any blog (this one included) can push out an RSS feed. Then with RSS readers like Google or others, anyone can subscribe to that feed. In fact, that’s what AllTop does. The thing is they don’t subscribe to all feeds available; just those they have vetted by actually reviewing the site. Think of it as peer review and I passed.
Go where your audience is or could be
I have no idea how many people who read this blog also have an AllTop page, but now I know they can read me there if it’s more convenient for them. Who knows? I might even pick up a few or even a few hundred additional readers over the course of a year. Either way, it’s about you deciding how to consume the content I create here, not me.
While I don’t write as specifically about the printing industry as I used to, those are still the folks I want to reach most. Being part of the printing sub-category on AllTop certainly can’t hurt my goal of finding new customers and evangelists for ColorMetrix.
I’ve said before “Keep Putting Yourself Out There” and being included in aggregation sites like AllTop is just one more way of doing that.