What is link bait, really? It's a well-crafted headline or teaser text designed to get you to read an article or blog post. That's it. There's nothing evil or nefarious about that, is there? The real issue is why and how you choose to utilize link bait. Why use link bait? On the surface, the answer … [Read more...]
New technology manifesto: How USA Today killed newspapers
On a recent business trip, I actually picked up the USA Today outside my hotel room door instead of stepping over it as I normally do. We had a long flight home and I thought I might find time to flip through it. To say I was sorely disappointed with this once great paper would be an understatement. … [Read more...]
Start Your Photobook Marketing Project with $75 from Blurb
Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]
Blurb.com and Booksmart software
Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]
Business grown with content marketing
Have you ever wondered why there has been an explosion in the number of blogs over the last five or six years? Content marketing, that's why. Blogging, whether by intention or accident, is a powerful form of content marketing. Here's what content marketing looks like to me: Share your intellectual … [Read more...]
Why fear should not keep you from publishing
Every blog you write does not need to be perfect. Want to know why? Because every blog I read is not perfect or in some cases even finished. That's the nature of blogging. The point is to get the idea out there while it's still fresh and perhaps even a little bit raw. It is the ideas I am looking … [Read more...]
Wisconsin Publishers' Production Club
On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]
Self Publishing made easy with Phil Gerbyshak
At some point most bloggers think about two things, writing an eBook and self publishing a real book. You know the kind with paper pages and ink and all that. Here in 90 seconds, three time self published Phil Gerbyshak addresses both eBook creation and self publishing. I am going to be following … [Read more...]
Measure Your Way To Success
A proper measurement methodology is how to gauge success. How can you know where you are going and if you have arrived, when you don't even know where you are? Want increased sales? Determine an accurate way to measure sales today. Using sound business principals calculate what sales need to be … [Read more...]
Blurb Books and Why I Still Love Print
Yesterday we unveiled the blurb.com(affiliate link) book to my father. While I am a big fan of digital photography and all the new media, there is just something about a printed book and the Blurb books are a perfect example. In this case a picture really is worth a thousand words....well two … [Read more...]