On a recent business trip, I actually picked up the USA Today outside my hotel room door instead of stepping over it as I normally do. We had a long flight home and I thought I might find time to flip through it. To say I was sorely disappointed with this once great paper would be an understatement. … [Read more...]
Start Your Photobook Marketing Project with $75 from Blurb
Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]
Blurb.com and Booksmart software
Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
Wisconsin Publishers' Production Club
On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]
Printing is Not Dead or Even Dying
If printing is on the verge of death, then why when I searched Twitter for "Is Print Dead" did I find over 20 tweets in the past 4 hours? For something dead or dying, printing sure generates a lot of conversation in the Twitter community. The blogosphere also has plenty to say about printing being … [Read more...]
Feature Post: Printing (on paper) vs. Google
Authors Note: If you do not work in the printing industry, read this post from the perspective of accepting change in your industry and recognizing who your real competitors are. Your competition is not the printer down the street. Your competition is Google. Right now, they are kicking your … [Read more...]
Blurb Books and Why I Still Love Print
Yesterday we unveiled the blurb.com(affiliate link) book to my father. While I am a big fan of digital photography and all the new media, there is just something about a printed book and the Blurb books are a perfect example. In this case a picture really is worth a thousand words....well two … [Read more...]
The Blurb.com Books Arrived
Late yesterday afternoon UPS showed up with our box of 20 books from blurb.com (affiliate link). Put simply we are impressed. First, the packaging of the Blurb books was professional with each book individually shrink wrapped and then all 20 books neatly stacked in an appropriately sized box with … [Read more...]
#68: Sustainable Green Printing
What is this new and latest buzzword sustainability? If I have offended you by calling it a buzzword I am not apologizing. Please do not misunderstand me; I think sustainability is a good thing. Smart printing businesses have been engaging in most if not all of the components of sustainability … [Read more...]