Achieving a balanced marketing mix in the social media space can be tricky business. Part of the problem is that most social media is completely free to utilize. Just add your time and effort and shazam you have a marketing campaign. As a result, your inclination might be to try and utilize as many … [Read more...]
Start Your Photobook Marketing Project with $75 from Blurb
Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
A Twitter Tale of Two Scotts
Yesterday Scott Stratten made a comment during his #unGeeked presentation, he got on Twitter to meet other awesome business people. Catch that? The guy with forty some thousand followers on Twitter did not get on to sell you something. He got on to network. I got on Twitter for a different reason … [Read more...]