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Story Teller | CEO | Traveler

You are here: Home / Archives for marketing

Why gathering meaningful customer survey results can be tricky

January 12, 2012 By Jim Raffel 1 Comment

Businesses supposedly use surveys to improve their service and product offerings all the time. The question is just how accurate are these surveys? For example, an international hotel chain recently asked me to complete a survey about their frequent stayer program of which I am a member. Here's an … [Read more...]

Filed Under: customer service 101 Tagged With: business, customer satisfaction, customer survey, customer surveys, incentive, loyalty program, loyalty programs, marketing, research methods, results, statistical survey, survey results, surveys, Twitter

Concentrate on the bird in your hand

October 25, 2011 By Jim Raffel Leave a Comment

The problem with building a marketing engine that works 24/7/365 is that at some point you are going to have to filter the sales leads and business opportunities that come your way. It's not a bad problem to have but it's one you should prepare for before it hits you. My general rule of thumb is to … [Read more...]

Filed Under: motivation, personal development Tagged With: business, business opportunities, concentrate, distracted, marketing, opportunities, sales leads, stay focused

Social Media Marketing Mix

September 16, 2011 By Jim Raffel 1 Comment

Achieving a balanced marketing mix in the social media space can be tricky business. Part of the problem is that most social media is completely free to utilize. Just add your time and effort and shazam you have a marketing campaign. As a result, your inclination might be to try and utilize as many … [Read more...]

Filed Under: Marketer, social media Tagged With: campaign, customer service, customers, digital marketing, direct marketing, Facebook, marketing, marketing campaign, marketing mix, niche markets, social media, social media marketing, tools, Twitter

How a logo increases your reach and repetition

August 5, 2011 By Jim Raffel 6 Comments

Conventional marketing wisdom states that you increase brand awareness by increasing the reach and repetition of your marketing message. One of the reasons to blog daily or weekly is to put your personal or company brand in front of potential consumers more frequently. Other ways to increase your … [Read more...]

Filed Under: Marketer Tagged With: brand, branding awareness, conferences, design, graphic design, increases, logo, logo creating, logo shirts, logos, marketing, reach, repetition, swag, touch

Blogging and SEO – Jim Says

August 4, 2011 By Jim Raffel Leave a Comment

When I wrote I don't want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It's quite likely that those who find your blog through a … [Read more...]

Filed Under: she said he said Tagged With: blog, blogging, google, google search, improve seo, internet, marketing, publication, readership, robin schooling, scribe, search engine optimization, search engines, seo

Geolocation: The Ulitimate Loyalty Card?

July 19, 2011 By Jim Raffel Leave a Comment

Geolocation isn't going away, so what will it become and where will it fit in? In February of 2010, I was interested in the technology. It was relatively new and Foursquare was making it fun to give geolocation a test drive. My friend Joe Sorge even created an event around earning the Foursquare … [Read more...]

Filed Under: Marketer Tagged With: fenway park, foursquare, geolocation, google, loyalty, loyalty card, loyalty program, marketing, technology, ulitimate

How's your Logo Mojo?

July 15, 2011 By Jim Raffel 5 Comments

I'll be the first to admit that you don't need a logo, business cards or even a website to do business because you don't. I often advise folks just starting out to not even worry about such things until you have lined up your first paying customer. So while JimRaffel.com Ventures (the umbrella for … [Read more...]

Filed Under: Marketer Tagged With: brand, business, business cards, communication design, customers, graphic design, identify, jimraffel.com ventures, logo, logos, marketing, personal branding

Why building a better mousetrap will increase your sales

July 5, 2011 By Jim Raffel Leave a Comment

The relaunch of our ProofPass.com site has taught and reinforced a number of business lessons and principles for me over the last month. The new ProofPass.com is an enhanced and improved version of the original product/service. In other words, we built a better mousetrap and it's getting noticed. … [Read more...]

Filed Under: Marketer, sales Tagged With: affiliate marketing, better mousetrap, business, business models, electronic commerce, improve, increase sales, increase your sales, internet marketing, loyal, marketing, mousetrap, sale, website

3 reasons why to sell with affiliate marketing

June 28, 2011 By Jim Raffel Leave a Comment

I've struggled with how to reward those who help us sell future ProofPass.com subscriptions. Some of this has to do with ColorMetrix being rooted in an industry that for many years has relied on the dealer model to move product to market. Heck, we even had a fairly successful relationship with … [Read more...]

Filed Under: Marketer Tagged With: affiliate marketing, affiliate network, affiliates, business, electronic commerce, internet marketing, marketing, merchant account, shareasale

Start Your Photobook Marketing Project with $75 from Blurb

June 13, 2011 By Jim Raffel 11 Comments

Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]

Filed Under: Marketer Tagged With: blurb, Books, booksmart, digital press, jump start, marketing, marketing campaign, marketing projects, marketing tools, photobook, photobooks, Printing, publishing

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