When Jim and I presented She Said, He Said Live for the first time at WordCamp Chicago last weekend, we had an interesting discussion with audience members about blogging and search engine optimization (SEO). We liked the conversation so much that we decided to incorporate it as a topic for this … [Read more...]
Why building a better mousetrap will increase your sales
The relaunch of our ProofPass.com site has taught and reinforced a number of business lessons and principles for me over the last month. The new ProofPass.com is an enhanced and improved version of the original product/service. In other words, we built a better mousetrap and it's getting noticed. … [Read more...]
3 reasons why to sell with affiliate marketing
I've struggled with how to reward those who help us sell future ProofPass.com subscriptions. Some of this has to do with ColorMetrix being rooted in an industry that for many years has relied on the dealer model to move product to market. Heck, we even had a fairly successful relationship with … [Read more...]
Affiliate Marketing: I'm done being bashful about it
This post and tomorrow's "Use affiliate links, but please use them honestly" by Shelby Sapusek are part of our ongoing "She said, He said" series. Hello, my name is Jim and I'm an affiliate marketer. There, step one is out of the way. Eleven more to go. What is affiliate marketing? First, in case … [Read more...]
Why communities like Third Tribe Marketing are worth the cost
Recently, a partner and I were trying to decide which screen casting product to purchase for a community we are building. We both knew of ScreenFlow and Camtasia, but needed to decide which to review and ultimately purchase. I remembered a conversation thread in Third Tribe Marketing (affiliate … [Read more...]
Establishing Online Authority
After presenting Selling at (and to) a Higher Level for the first time last week, many of the audience followup questions centered around establishing online authority. I'm going to run through the steps I have used to increase traffic on this site, over at ColorMetrix and on Qip.com, which we … [Read more...]
Why Images In Posts Work
Recently, I was scrolling through Avinash Kaushik's Win Big With Web Analytics: Eliminate Data & Eschew Fake Proxies when it hit me why images in posts work. First, I don't pick which Avinash posts to read by title. He only writes a few posts each month so I skim each one for value (also his … [Read more...]
Marketing 101: Micro Campaigns Execution
Yesterday I discussed the strategy behind micro marketing campaigns. Today I'll dig into the nuts and bolts of how I execute these events. Your tools and milage may vary but the concepts should be basically the same. So much for yesterday's Why, here's the How. Mining for contacts. For your first … [Read more...]
Scribe SEO Copy Writing Made Easy
I've written about the Scribe SEO copy writing tool before. It's a great service put out by Brian Clark founder of CopyBlogger and numerous other successful ventures like Third Tribe Marketing and the Thesis Theme. Over the last few months the early adopters of Scribe have helped identify the rough … [Read more...]
Social Media Is Killing Traditional Sales
The traditional sales prospecting model is becoming increasingly ineffective over time. Five times in less than two weeks I have been solicited by voice mail message or email. Wait, by the same person! This is downright annoying. Obviously I have the tools to filter this noise out of my … [Read more...]