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What to write so people read your blog

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This post easily could have been entitled "The top 5 posts of 2011." The problem is that some posts were skipped over depending upon your trust of WordPress Stats or Google Analytics for accurate rankings. Instead, I looked at the types of topics that were most viewed (read) out of the 254 posts … [Read more...]

WordCamp Detroit Takeaways

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I find it useful to turn notes from attending conferences into a blog post of takeaways. This is not meant to be a roundup of the entire two-day conference. It's just those things that caught my interest and that I plan to follow up on in the next week or so. I've tried to provide attribution where … [Read more...]

Blogging and SEO – Jim Says

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When I wrote I don't want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It's quite likely that those who find your blog through a … [Read more...]

How social media success resulted in Google sitelinks

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Have you noticed that some Google search results include a listing of sitelinks immediately following the main search result. In the Fall of 2009 when I began rebuilding the ColorMetrix site, I remember wondering how I could get our site to show up as it now does in the image above. The answer I … [Read more...]

Repurposed Blog Content

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Repurposing blog content is synonymous with finding new distribution channels. More distribution channels means you've cast a wider net to collect fans of your work. Contrary to what some believe there is nothing "wrong" with repurposing your work. Creating the content. One day you'll be working on … [Read more...]

Need a Break? Try Google Image Search

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My friend Krista's post you know you do it, too. got me thinking about what I do to turn a bad day around. Her idea is easy, just jump on Google image search and look for pictures of people or things that makes you happy and inspire you to move forward. Google image search. I'd never really used it … [Read more...]