Jim and I agree on most things concerning the social media space, but that doesn't mean we agree on everything. Like most people, I enjoy the occasional off-color joke in a tweet, blog or Facebook status. I completely agree that while social media is a valuable tool in the business world, we don't … [Read more...]
How Facebook broke down online barriers
Recently, I was interviewed by Matt Mansfield for his blog post The Elephant in the Cloud – How Safe is Your Data?. During that conversation I made the comment that I feel Software as a Service (SaaS) is easier to sell today because of Facebook. Millions of folks, well a half-billion of you at last … [Read more...]
Your ever growing network
People you knew and/or worked with twenty years ago and have not communicated with since - they are not part of your network. That's not to say that by casting an ever widening social media net you can't reconnect and count them in, because you can. Then, who is in your network and how did they get … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Complete Idiot's Mini Guide to Real-Time Marketing with Foursquare
My friend Tom Snyder wrote a great how-to guide for businesses that want to market using geolocation services. The guide focuses on Fourquare but there is plenty of strategy interlaced in Tom's prose. The strategy and tactics he uncovers are the real value of this gem and can be applied to any … [Read more...]
Authority, Trust and Salesmanship
Contained in the title of this post are the three themes of my new Selling at (and to) a Higher Level presentation. My personal story for building success over the last eighteen months has been based upon building authority, gaining trust, and practicing sound salesmanship throughout the … [Read more...]
Social Media Activity Increases Blog Traffic
An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on … [Read more...]
Linkedin: Think Corporate
Linkedin is not Facebook and it's not Twitter. Its the community of the corporate world and when in Rome..... While I sometimes get downright goofy on Twitter on Linkedin I'm all business. On Facebook I'll post a funny picture or link to a video. For me, Linkedin is really not the place for … [Read more...]
The business of blogging
The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that … [Read more...]
Does Social Media Work?
I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That's the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with social … [Read more...]