The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that … [Read more...]
The role of coffee in blog writing
Take a look to your right over in the sidebar of this site. As you scroll down you'll see a picture of me holding a cup of coffee. Below that you will find the Idea Box. The title of this post came right from the idea box. So, you too can submit an idea or question over there and perhaps one day … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
7 blog post topic ideas
Do you sometimes have trouble coming up with topics for your blog posts? Here are seven topics categories of recent posts on this blog. 1. Answer questions. As your network grows the number of questions you will be asked via various social media channels will grow. You can answer those questions … [Read more...]
21 days to a (better) blog – part 3
This is the third Installment of the 21 days to a (better) blog series. It will make a great deal more sense if you have read week 1: up and running and week 2: the devil is in the details. This week I am leaving out the redundant writing, posting and editing schedule. By now you should have settled … [Read more...]
21 days to a (better) blog – part 2
Please be sure to refer back to Week 1: Up and running if you didn't get a chance to read the first installment of 21 days to a better blog last Friday. This week I am focusing on some of the devilish little details that separate a fun blog from one that has the potential to be a business … [Read more...]
21 days to a (better) blog
I've been blogging a little more than five years now. Admittedly the pace has picked up in the last year and as a result I've learned a few new tips and ticks to go with the old tried and true ones. Over the next three Fridays I am sharing the best of what I've learned. The format I've chosen will … [Read more...]
Reaching critical mass
Do you find yourself wondering when all the hard work and nose to the grindstone attitude will pay off? Me too. I believe it's a matter of reaching critical mass. That state when events begin occurring at such a rapid pace that you realize something has changed and the fun is about to begin. Where … [Read more...]
Central Wisconsin Social Media Conference
Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
Twitter: Blog Traffic Builder
While you may not agree with this "tactic," if your goal is to grow your site traffic it's just another idea right up there with guest posting. Use TweepML to follow a list of people with interests you believe mirror your own or those of your readers. For example, I recently followed this list of … [Read more...]
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