What is link bait, really? It's a well-crafted headline or teaser text designed to get you to read an article or blog post. That's it. There's nothing evil or nefarious about that, is there? The real issue is why and how you choose to utilize link bait. Why use link bait? On the surface, the answer … [Read more...]
Writing to find more business
Write about what you've already done or are doing. These are topics you can deliver on should someone choose to do business with you. Flexo Magazine recently published Centralized Color Data Servers, an article I wrote for them. As I speak to potential clients about this technology I am able to … [Read more...]