People you knew and/or worked with twenty years ago and have not communicated with since - they are not part of your network. That's not to say that by casting an ever widening social media net you can't reconnect and count them in, because you can. Then, who is in your network and how did they get … [Read more...]
Linkedin tip – add a profile picture
This tip applies to all your social profiles but I was once again reminded how much you can stand out on Linkedin with a good profile picture. The image below is what I saw earlier today while working on adding connections. Only three of the ten profiles I was presented with had profile pictures. … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Complete Idiot's Mini Guide to Real-Time Marketing with Foursquare
My friend Tom Snyder wrote a great how-to guide for businesses that want to market using geolocation services. The guide focuses on Fourquare but there is plenty of strategy interlaced in Tom's prose. The strategy and tactics he uncovers are the real value of this gem and can be applied to any … [Read more...]
My favorite Linkedin tip
Take a look at my "headline" which is the text below my name in the image above. Many folks I know just put their title in that space. I think that's a mistake. It's probably the most read part of your profile. Heck, they call it a headline because like a newspaper headline your goal with this text … [Read more...]
Social Media Activity Increases Blog Traffic
An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on … [Read more...]
Foursquare badges, what's all the fuss about?
On a recent airline flight, after completing a couple hours of work, I decided to surf the interwebs a bit, courtesy of gogo Inflight Wi-Fi. Upon checking my Twitter stream I quickly realized there was a Foursquare Mile High badge that could be earned. Here's a little story of how I learned about … [Read more...]
How to contribute to Linkedin groups
As I increase my Linkedin activity I'm noticing things I like but also some user habits I find annoying. Folks with the need for real answers to real questions get attacked by sales people trolling in the groups. Before you get your underwear in a bundle - yes, I am also there to potentially connect … [Read more...]
Linkedin: Think Corporate
Linkedin is not Facebook and it's not Twitter. Its the community of the corporate world and when in Rome..... While I sometimes get downright goofy on Twitter on Linkedin I'm all business. On Facebook I'll post a funny picture or link to a video. For me, Linkedin is really not the place for … [Read more...]
Social media signal and noise
How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it's very easy to get lost in the noise. I'm not saying the noise isn't interesting and even fun. Instead I'm personally … [Read more...]
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