The traditional sales prospecting model is becoming increasingly ineffective over time. Five times in less than two weeks I have been solicited by voice mail message or email. Wait, by the same person! This is downright annoying. Obviously I have the tools to filter this noise out of my … [Read more...]
Measure Your Way To Success
A proper measurement methodology is how to gauge success. How can you know where you are going and if you have arrived, when you don't even know where you are? Want increased sales? Determine an accurate way to measure sales today. Using sound business principals calculate what sales need to be … [Read more...]
Business Must Sharpen The Saw Continuously
As I checked into a brand new Hampton Inn earlier today, it struck me that this is not the same hotel chain I started staying at over 20 years ago. Hampton Inn has done a great job applying Stephen Covey's seventh habit, Sharpen the saw. While Mr. Covey's focus is on personal self-renewal, Hampton … [Read more...]
Scribe Improves Site Traffic
I have improved my writing and web-site traffic more in the last 30 days than in the previous five year of blogging. ScribeSEO is the tool that has helped me do that. Let's start with the juicy facts, search engine generated web-site traffic at both this site and ColorMetrix.com is up almost 30% … [Read more...]
Social Media Has Changed My Business
Social media is not my business. Over the past six months, however, social media has radically changed how I do business. I've become a solid practitioner of this craft. No I don't have 10,000 followers on Twitter but if that's what I wanted, I could accomplish it within a month or less. Instead I … [Read more...]
Produce and Ship Daily
With the release of Seth Godin's Linchpin (which I have yet to read) there has been a whole lot of buzz in the Blogosphere about "shipping it." It's good talk folks about the need to produce deliverable product each day and you should be paying close attention if you are not already doing so. Ask … [Read more...]
Radical Thinking Results In More Time
This is a follow-up to the action item at the end of my More Time Through Radical Thinking post. Action Item: On a quiet morning grab a cup of coffee and a blank sheet of paper. Write a list of ten things you would stop doing “if you could.” It does not matter how impossible it seems to stop doing … [Read more...]
Feature Post: Printing (on paper) vs. Google
Authors Note: If you do not work in the printing industry, read this post from the perspective of accepting change in your industry and recognizing who your real competitors are. Your competition is not the printer down the street. Your competition is Google. Right now, they are kicking your … [Read more...]
Hard Work: A Year In the Making
Tomorrow morning a press release will announce that ColorMetrix and SpotOn! Press have agreed to work together on a project to provide enhanced interoperability between our two products. There will be lots of flowery prose and 50 cent words in the release so I will spare you the sales talk here. … [Read more...]
Selling the Dream: Cocktail Napkin vs. PowerPoint
I sell dreams. The largest business deals I have put together are never quantity purchases of ColorMetrix or ProofPass.com. Instead while talking with a customer or prospect I see a need or the customer sees a use of the technology that goes beyond the current functionality. This is when it gets … [Read more...]
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