The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Sellling with ABCs and ABS
The title of this post may look like alphabet soup but stick with me for a couple of minutes and it will all make sense. One day, many years ago a seasoned sales professional in the graphic arts industry announced to me that he sells by the ABC method. Being younger than I am now I did not realize … [Read more...]
How do others present your wares?
I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]
Offline listening
There has been a great deal written about setting up online listing stations in recent years. I've set one up myself and have found interesting information about competitors and located prospective speaking engagements. You can listen offline as well it just takes a bit more effort and practice. You … [Read more...]
Selling at (and to) a Higher Level
On Thursday December 2nd I'll have the privilege to share my newest presentation: Selling at (and to) a Higher Level with the Waukesha County Business Alliance - Sales Club (a network of sales professional). I've also secured two free tickets and discounted admission for any of you who would like to … [Read more...]
Business Partner or Customer?
Just the other day a customer jokingly referred to me as being on the payroll. Well, OK he was probably only half joking as this is a large client when measured financially. It got me thinking, however, why he would say that at all? That in turn reminded me of a comment my brother left over on … [Read more...]
Idea test beds
This blog is an idea test bed. I can write a post here to test which categories and styles of writing resonate with you. I also have test beds for my other business interests where I can test ideas. Do you make use of test beds for your ideas? Photo Credit … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
When it all comes together
For several months I have been contemplating a significant change in the pricing of ColorMetrix "off the shelf products." Today, while trying to decide what to write about here, I figured out how to properly move forward on the re-pricing project. I experienced one of those moments when it all comes … [Read more...]
Rebirth of the salesman
I don't know about you but back in the nineties and for most of the two-thousands, sales became a little too cold and calculated for my taste. It became all about numbers, processes and tools like customer relationship management systems(CRMs). I think many forgot that contained in the word … [Read more...]