Tomorrow morning I board a plane for the Info*Flex trade show. Time for a social media test of the strategies I have utilized over the past six months. My social media test parameters will be to keep track of the number of comments I get about blog posts, Facebook and Twitter activity. My intention … [Read more...]
Virtual Proofing – Oh Boy!
I believe virtual proofing is at the same cross roads ink jet proofing was around 2001. I am both hearing and observing information that provides growing support in my own mind for this position. First, I am not going to name any names in this post. Why? Because gut feelings and intuition are … [Read more...]
#68: Sustainable Green Printing
What is this new and latest buzzword sustainability? If I have offended you by calling it a buzzword I am not apologizing. Please do not misunderstand me; I think sustainability is a good thing. Smart printing businesses have been engaging in most if not all of the components of sustainability … [Read more...]
#67 Metamerism: Hard copy vs Monitor
The most visited post on JimRaffel.com in 2007 is #16 written October 2005 and addressing metamerism. Because of the popularity of this post I have decided to revisit the topic. I will start with some basic terminology and definitions. Then, I am going to present a real world example we are … [Read more...]
65-2: New Media vs. Old Media at a Trade Show
As a member of the new media I would like to thank the SGIA show management for their recognition of the shift that is occurring in the way people gather news and information. While JimRaffel.com is not listed among the 22 most popular blogs in the world we do a pretty good job reaching those … [Read more...]
#61: Get Over Your Measurement Fear
Fear lies clearly in the path of all roads to success. In order to succeed at anything in life one must first get past the fear associated with the task. Think back to the days when you were learning to throw and catch a baseball. Throwing was no real problem was it? No fear there. Now think … [Read more...]
#58: I Still Love the Smell of Ink in the Morning
I have been so immersed in virtual proofing over the last several posts, that I had almost forgotten how much I still love the smell of ink in the morning. Last week I had the privilege of spending two days assisting a customer in the set-up of our software primarily for use as a pressroom … [Read more...]
#54: Some Thoughts and Comments about Soft Proofing
In #53 I listed a bunch of color resources I had found on the web. I was looking because we are putting the finishing touches on the first beta release of our ProofPass.com soft proofing verification module. For me this project has turned out to be about the journey not the destination. Of course … [Read more...]
#51: Proper Press Fingerprinting takes Commitment
In this installment we will address the third question Dale raised in #47. Dale's first two questions got answered in #48 and #49 which can be reviewed at JimRaffel.com. Now, onto Dale's third question: 3. In fingerprinting our presses, we've run up against the dreaded "Hurry up and do it, but … [Read more...]
#48: Make Proofs That Match Your Press
Since #45 in December we have been discussing resolutions to improve the quality of your proofs. In order to gain the full benefit of this installment one should have read and implemented the suggestions in #46 & #47. Proceeding forward it does not matter if you are utilizing a methodology like … [Read more...]