Entry level jobs should stay just that. As our country approaches ten percent unemployment folks who normally wouldn't even apply for certain types of jobs are now doing those jobs. The problem is, a forty year old displaced engineer may not be the right person to work your hotel front desk. They … [Read more...]
Define your own pond
For a while ColorMetrix was a big fish in a small pond. Then, the pond grew and other fish jumped in "our" pond. The pond, however, was getting bigger, so while we noticed we just kept swimming and growing like the rest of the fish in our pond. Finally, there was a drought and the pond stop … [Read more...]
SGIA and BlogWorld this week
If you are headed to either SGIA or BlogWorld this week in Las Vegas hopefully we will run into each other. I'll be utilizing the Las Vegas Monorail to travel between the convention center for SGIA and Mandalay Bay for BlogWorld. Some places we might meet Between sessions at BlogWorld - I will be … [Read more...]
Does Social Media Work?
I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That's the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with social … [Read more...]
Wal-Mart solves problems
The success Wal-Mart enjoys is because they fully embrace and understand the importance of solving consumer problems. Sure they have low prices but that is not the only reason you shop there. They have the products you need, when you need them, at a fair price. Let's dig into a recent purchase of … [Read more...]
Central Wisconsin Social Media Conference
Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
Moderating a speakers panel
I recently moderated a social media speakers panel for the Wisconsin Publishers' Production Club. Because of the club's meeting structure, moderating the panel actually means you run the meeting for the day. It turned out to be a relatively easy task that amounted to supporting four great … [Read more...]
Yelp!, Groupon and Trolls
You may have heard the "statistic" that a happy customer/client/business partner will tell one person while a dissatisfied one will tell ten. In my experience, this is pretty close to accurate and we aren't going to change it no matter how hard we try. What you can try to do is change the feelings … [Read more...]
Grow your business
If you are like me, one of your goals is to continually grow your business. You probably also struggle with finding growth that is real, authentic and sustainable. Business growth comes in three flavors Increase market share in the market you are already in. A restaurant owner could expand his … [Read more...]
My business changed me
In January of 2009 I visited my friend Rick Littrell in the Boston area. We talked printing, social media, variable data, personal URL's and all sorts of other fun stuff recovering printers in the social space talk about. World Changer. Over lunch at a cool, small town New England pub, we agreed … [Read more...]
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