Is your brand capable of being a destination? While on a recent vacation, my wife and I rented bicycles for a few hours. We decided to make the ride from our resort up the beach a bit to the Ritz-Carlton. Granted the Ritz-Carlton beachfront bar would not be a destination for everyone but for me it … [Read more...]
I'm never right
No, I am not going to go on a rant about always being wrong. There is a world of difference between "I'm never right" and "I'm always wrong." I'm always wrong projects a defeated and negative attitude. At least that's the way I see it. I'm never right pushes me to challenge my own ideas with … [Read more...]
Business Partner or Customer?
Just the other day a customer jokingly referred to me as being on the payroll. Well, OK he was probably only half joking as this is a large client when measured financially. It got me thinking, however, why he would say that at all? That in turn reminded me of a comment my brother left over on … [Read more...]
Idea test beds
This blog is an idea test bed. I can write a post here to test which categories and styles of writing resonate with you. I also have test beds for my other business interests where I can test ideas. Do you make use of test beds for your ideas? Photo Credit … [Read more...]
Airlines and Web Servers
I'm flying again today. Not such a strange occurrence for me but today I'm flying on an old hub and spoke airline. This route used to be Northwest but is now Delta so that's sort of new but what's really changed? Not much. I boarded a plane in Milwaukee to fly through Detroit (and change planes) to … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
When it all comes together
For several months I have been contemplating a significant change in the pricing of ColorMetrix "off the shelf products." Today, while trying to decide what to write about here, I figured out how to properly move forward on the re-pricing project. I experienced one of those moments when it all comes … [Read more...]
Writing to find more business
Write about what you've already done or are doing. These are topics you can deliver on should someone choose to do business with you. Flexo Magazine recently published Centralized Color Data Servers, an article I wrote for them. As I speak to potential clients about this technology I am able to … [Read more...]
Rebirth of the salesman
I don't know about you but back in the nineties and for most of the two-thousands, sales became a little too cold and calculated for my taste. It became all about numbers, processes and tools like customer relationship management systems(CRMs). I think many forgot that contained in the word … [Read more...]
Incremental vs. Breakthrough Change
Because change is a constant, it makes sense to spend time understanding the process and harnessing how it happens, with the idea being to arrive at the best possible outcome. Sometimes methodical incremental change will make sense. At other times breakthrough change could be required to remain a … [Read more...]
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