One of my three words for 2011 is customers. Every business focuses on customers - right? Well, actually no. My experiences in 2010 proved to me that many large companies have forgotten about the customer in favor of the product/service and the bottom line. I chose this word so that I can focus more … [Read more...]
The value of a good sandbox
By sandbox I mean a place to test your ideas, where you can also share openly and freely. Think back to your early years when you played in the backyard sandbox. The cardinal rule (at least in ours) was play nicely together. Most of our regular day-to-day work does not get shared with our more … [Read more...]
Your ever growing network
People you knew and/or worked with twenty years ago and have not communicated with since - they are not part of your network. That's not to say that by casting an ever widening social media net you can't reconnect and count them in, because you can. Then, who is in your network and how did they get … [Read more...]
Are you solving business or techincal problems?
I just concluded a conversation during which I realized why my success has grown so significantly over the last two or three years. In a nut shell, while ColorMetrix products can be used to solve technical problems that is not what Jim Raffel does. I solve business problems. Solving technical … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
How do others present your wares?
I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]
Establishing Online Authority
After presenting Selling at (and to) a Higher Level for the first time last week, many of the audience followup questions centered around establishing online authority. I'm going to run through the steps I have used to increase traffic on this site, over at ColorMetrix and on Qip.com, which we … [Read more...]
Offline listening
There has been a great deal written about setting up online listing stations in recent years. I've set one up myself and have found interesting information about competitors and located prospective speaking engagements. You can listen offline as well it just takes a bit more effort and practice. You … [Read more...]
Changing your business
Would you rather sell the coffee maker or the coffee? How about the coffee maker and then get a license fee from anyone who distributes coffee that works with your coffee maker? This is what Keurig has done with their K-Kup coffee brewers. Because K-Kup brewers are convenient, I and plenty of … [Read more...]
How to contribute to Linkedin groups
As I increase my Linkedin activity I'm noticing things I like but also some user habits I find annoying. Folks with the need for real answers to real questions get attacked by sales people trolling in the groups. Before you get your underwear in a bundle - yes, I am also there to potentially connect … [Read more...]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 14
- Next Page »