Next week Thursday is the Central Wisconsin Social Media Conference. The conference will be attended by many small and mid-sized manufacturing firms. As an early adopter of business-to-business (B2B) blogging, I'm looking forward to jump starting some small business bloggers. Closer than you … [Read more...]
Wisconsin Publishers' Production Club
On September 21st I have the distinct pleasure of moderating the Social Networking Strategies meeting for the Wisconsin Publishers' Production Club (WPPC). The meeting will be held at the Country Springs Hotel in Pewaukee, and I would love to see as many of my Southeastern Wisconsin printing and … [Read more...]
Marketing 101: Micro Campaigns Strategy
For small businesses, staying in meaningful contact with your customers regularly can be a challenge. Equally challenging is finding recurring revenue streams to smooth out business downturns when they occur. Micro campaigns address both these issues. First, a definition. A micro campaign is a … [Read more...]
Success is Progress Towards Your Goal
Too often we view success as achievement of the goal. Isn't that really succeeded? Success should be defined as measurable progress towards your dream. With this definition you know when to say "I've succeeded" and it's time to set a new goal. Start with a goal. For example, I set one to … [Read more...]
Planning the Social Media Way
Planning sales "events" with social media while similar to the traditional sales model is not the same. During the #unGeeked conference last week I got a glimpse of the HubSpot social media sales funnel. Sales will always be about the funnel. What changes is how the funnel gets filled and in my … [Read more...]
Industry Meeting Displays Power of Many
Earlier this week I attended two days of meetings focused around graphic communications industry specifications, standards and best practices. There is nothing glamorous about this work. Almost 30 of us crammed into a small conference room. Not at a fancy hotel but graciously offered at no cost by … [Read more...]
IGI Names Dahl as Executive Director
Pewaukee, WI - The Institute for Graphics and Imaging has chosen as its new director Ron Dahl. I am sure an official press release from the IGI is not far behind this post and will contain complete biographic information about Mr. Dahl. I sat down with Ron late yesterday afternoon (his first … [Read more...]
#54: Some Thoughts and Comments about Soft Proofing
In #53 I listed a bunch of color resources I had found on the web. I was looking because we are putting the finishing touches on the first beta release of our ProofPass.com soft proofing verification module. For me this project has turned out to be about the journey not the destination. Of course … [Read more...]
#51: Proper Press Fingerprinting takes Commitment
In this installment we will address the third question Dale raised in #47. Dale's first two questions got answered in #48 and #49 which can be reviewed at JimRaffel.com. Now, onto Dale's third question: 3. In fingerprinting our presses, we've run up against the dreaded "Hurry up and do it, but … [Read more...]
#43: PrintWiki & Graphic Arts Knowledge Sharing
Back in GN #33 I discussed how many people give up time to work with standards organizations. PrintWiki.org is a way for all of us to share our graphic arts knowledge with others. Following is the complete press release announcing and explaining PrintWiki: The PrintWiki Foundation Announces … [Read more...]