My work at ColorMetrix has me too wrapped up in the technical aspects of color to remember that yes, "of course colors have sound!" It took my friend Cynthia Thomas's tweet shared in the image above (and as the title of this post) to remind me of that. She was responding to a message I sent out via … [Read more...]
When it all comes together
For several months I have been contemplating a significant change in the pricing of ColorMetrix "off the shelf products." Today, while trying to decide what to write about here, I figured out how to properly move forward on the re-pricing project. I experienced one of those moments when it all comes … [Read more...]
Subtle Use Of Color
Recently Seth Godin reminded us Don't forget about color. He's right. Subtle use of color, whether to make airports signs easier to follow or to make your blog more memorable, is a great idea. A Dumb Little Man can't be wrong. When I am skimming posts in my RSS feed I can always identify a Dumb … [Read more...]
March Madness 31 posts in 31 days
Thirty-one days ago I set out to write 31 posts in 31 days. This is it, the thirty-first post. Thirty here and one on QuickInternetPages.com (or QIP.com) the blog idea that was created by the 31 posts exercise. Now, I am going to ramble a bit. I learned a lot about me, writing and the fine art of … [Read more...]
Measure Your Way To Success
A proper measurement methodology is how to gauge success. How can you know where you are going and if you have arrived, when you don't even know where you are? Want increased sales? Determine an accurate way to measure sales today. Using sound business principals calculate what sales need to be … [Read more...]
Feature Post: Printing (on paper) vs. Google
Authors Note: If you do not work in the printing industry, read this post from the perspective of accepting change in your industry and recognizing who your real competitors are. Your competition is not the printer down the street. Your competition is Google. Right now, they are kicking your … [Read more...]
Color & The State of Printing Industry 2010
Color & The State of the Printing Industry 2010 also appears on the ColorMetrix Color Conversation blog. It never ceases to amaze me how integral color knowledge is to the graphic arts industry at large, yet how few people in the industry really understand the topic. The problem is that color, … [Read more...]
Hard Work: A Year In the Making
Tomorrow morning a press release will announce that ColorMetrix and SpotOn! Press have agreed to work together on a project to provide enhanced interoperability between our two products. There will be lots of flowery prose and 50 cent words in the release so I will spare you the sales talk here. … [Read more...]
#70: Ink Jet Print for Pay vs. Proofing
Not too long ago I attended the IRgA annual conference and continued to see a growing trend I first saw at an ISA show several years ago in Las Vegas. Ink jet printers that many in the traditional graphic arts (commercial and publication printing) have viewed as proofing devices are competing … [Read more...]
EXTREME Color Management Conference Update
It has really been too busy to write something each day. I do have some topics rolling around in my head and will write more when I get back to the office. So far it has been a good conference with many excellent speakers. During lunches and other networking opportunities I did pick up a bit of … [Read more...]