People you knew and/or worked with twenty years ago and have not communicated with since - they are not part of your network. That's not to say that by casting an ever widening social media net you can't reconnect and count them in, because you can. Then, who is in your network and how did they get … [Read more...]
Are you solving business or techincal problems?
I just concluded a conversation during which I realized why my success has grown so significantly over the last two or three years. In a nut shell, while ColorMetrix products can be used to solve technical problems that is not what Jim Raffel does. I solve business problems. Solving technical … [Read more...]
Linkedin tip – add a profile picture
This tip applies to all your social profiles but I was once again reminded how much you can stand out on Linkedin with a good profile picture. The image below is what I saw earlier today while working on adding connections. Only three of the ten profiles I was presented with had profile pictures. … [Read more...]
The value of public speaking
Blogging and public speaking are closely related pursuits so it shouldn't surprise you to learn that the value derived from each is similar. When you write a blog post, over time you get to share your story with dozens, hundreds or even thousands of people who find their way to your post and read … [Read more...]
Snapping a chalk line
Wrapping up a project or software release can be a real challenge. For almost fifteen years now my business partner and I have referred to the process as "snapping chalk lines." If you are carpenter or home improvement buff you'll know we are referring to the chalk lines you "snap" to mark where … [Read more...]
Toughest trials and biggest breakthroughs
Your toughest trials will come right before your biggest breakthroughs. When the road seems roughest. When the darkness seems darker than ever before. When your patience has expired. When you feel most alone and defeated. ...but if you have been doing the right things like: Only engaging in … [Read more...]
Is it a blog or a business?
Every blog I have ever read has a purpose. The question you need to ask is, if the purpose of the blog you are reading is to make money? Just about every blog I have ever read serves some form of self-promotional purpose for the author or business producing the blog. Self-promotion, however, should … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Complete Idiot's Mini Guide to Real-Time Marketing with Foursquare
My friend Tom Snyder wrote a great how-to guide for businesses that want to market using geolocation services. The guide focuses on Fourquare but there is plenty of strategy interlaced in Tom's prose. The strategy and tactics he uncovers are the real value of this gem and can be applied to any … [Read more...]
Coffee Shop CEO
Can you really run a successful and growing business from a coffee shop? There is no right or wrong answer to this question but I can tell you that as much time as I spend in coffee shops it's not where I run my business. Coffee shops are where I get the vast majority of my work done. And by work I … [Read more...]
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