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How to manage multiple Twitter accounts effectively

February 11, 2011 By Jim Raffel 3 Comments

Several times in the last year I've had to address the confusion that having two Twitter accounts with my name on them causes. The two accounts are @raffel and @JimRaffel. The two accounts serve different purposes and I have written the bio of each to reflect those differences. Nonetheless confusion … [Read more...]

Filed Under: Twitter Tagged With: accounts, bio, effectively, identity, manage, managing, multiple accounts, purpose, raffel, social media, Twitter

Accountability Circles

February 10, 2011 By Jim Raffel 2 Comments

Want to stay out of trouble? Of course you do. More success comes your way when you are staying out of trouble. Besides, you wouldn't be reading this blog is you didn't want to be more successful. Well here's a way to improve your success. Create Accountability Circles In six tips for the traveling … [Read more...]

Filed Under: personal development, Small Business 101 Tagged With: accountability, accountable, accountable marketing, business partners, circles, customers, ethics, importance, partner, philosophy, social philosophy

What's the value of a recurring question?

February 9, 2011 By Jim Raffel 3 Comments

In business and in life, you have probably noticed that some questions are recurring. I'm not sure what questions you hear because our circle of business associates and friends is different. In my world, I am often asked why standardized color systems never seem to solve the problems they … [Read more...]

Filed Under: Marketer Tagged With: business associates, data collection, deep dive, human communication, listen, question, questions, recur, strategic leadership, value

How a peer group will help double your business

February 8, 2011 By Jim Raffel 4 Comments

Author's note: Parts of this post were published over at Kitchen Table Companies as a Success Story. The "What I wish we'd had" section below reveals the secret sauce I've stumbled upon over the last couple years - this one is a freebie my friends, enjoy it. Then one day you wake up and realize … [Read more...]

Filed Under: motivation, personal development Tagged With: business, kitchen tables, peer group, solo entrepreneur, start business, success stories

How to do advanced e-commerce with WordPress

February 7, 2011 By Jim Raffel 3 Comments

As of this writing, I am responsible for the e-commerce activities of two sites that run on the WordPress content management system platform. I've taken vastly different approaches with these two sites. This post will explain how I manage online stores with multiple products both physical and … [Read more...]

Filed Under: sales, WordPress Tagged With: authorize.net, business, commerce, content management systems, e commerce, electronic commerce, fedex, how to do, merchant services, online shopping, online store, payment gateway, plugin, shopp, ssl certificates, WordPress

I thought I missed my prime

February 3, 2011 By Jim Raffel 8 Comments

I thought I missed my prime until I realized I was smack dab in the middle of it. I've survived my mid-life crises, at least the first couple and am ready to roll. I know more than I've ever known. I've always tried to focus on what to do with the tools so that my knowledge remains relevant and … [Read more...]

Filed Under: motivation, personal development

All costs are variable in the long run

February 2, 2011 By Jim Raffel 2 Comments

One of the things you either learn in business school or in the school of hard knocks is that a business has two kinds of costs: fixed and variable. At least in the short run, that is true. In the long run, a fixed cost can become variable and a variable cost can become fixed. Fixed and Variable … [Read more...]

Filed Under: Small Business 101 Tagged With: business, business school, cell phone contracts, cell phones, cost accounting, costing, costs, fix, fixed cost, leasing, long run, management accounting, marginal cost, microeconomics, phone contract, short run, variable, variable cost, variable costing

Ideas have no schedule

February 1, 2011 By Jim Raffel 3 Comments

Sometimes I have a shortage of ideas and struggle to decide what to write about, like this morning. More often, I have more than enough ideas and it's just a matter of getting in the writing flow and cranking out the posts. Those are the times when I double and triple up on writing and get a few … [Read more...]

Filed Under: Writing Tagged With: captured, cognition, creativity, environment, idea, ideas, ideation, philosophy, schedule, scheduling, thought

How Facebook broke down online barriers

January 31, 2011 By Jim Raffel 2 Comments

Recently, I was interviewed by Matt Mansfield for his blog post The Elephant in the Cloud – How Safe is Your Data?. During that conversation I made the comment that I feel Software as a Service (SaaS) is easier to sell today because of Facebook. Millions of folks, well a half-billion of you at last … [Read more...]

Filed Under: new media, social media Tagged With: barriers, children, comfortable, criticism of facebook, Facebook, facebook features, grandchild, internet, online, online social networking, picture, social information processing, view picture

Why Strategy Matters

January 28, 2011 By Jim Raffel 4 Comments

Strategy is the third of my three words for 2011. Previously, I've written in greater depth about both customers and content. Strategy is developed by listening to customers and understanding where the pain points are in their business. Then, we create solutions that fix or remove altogether those … [Read more...]

Filed Under: motivation, personal development Tagged With: ability, define, explaining, game theory, knowledge skills, management, marketing, matters, playbook, strategy, super bowl, thirds, why, word

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