Twitter

The power of a social media audience

February 28, 2011

Recently, I was reading an email from Seth Godin about his new book “Poke the Box” that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, you [...]

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How to manage multiple Twitter accounts effectively

February 11, 2011

Several times in the last year I’ve had to address the confusion that having two Twitter accounts with my name on them causes. The two accounts are @raffel and @JimRaffel. The two accounts serve different purposes and I have written the bio of each to reflect those differences. Nonetheless confusion occurs and I’m guessing I [...]

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Hello, I’m Shelby and I met him on Twitter

February 4, 2011

Jim Raffel has been alluding to a new editor for JimRaffel.com for awhile now. It’s finally time for introductions. “I met him on Twitter.” That sentence has quickly become part of my everyday vocabulary. For me, Twitter started out as a way to meet people socially and keep up to date on local events and [...]

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This weekend has been brought to you by Twitter

December 5, 2010

Friday evening we attended the Translator holiday party. Twelve months ago I did not know Mark Fairbanks or Cynthia Thomas (The Translators). I met Cindi and Mark online in that strange and wonderful place we call The Twitter. I can say the same of many other party attendees who I know today only because of [...]

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Social Media Activity Increases Blog Traffic

November 28, 2010

An unscientific analysis of traffic on this site shows a 20 to 25% downturn when I am less active on the various social media channels I utilize. I have observed these downturns in blog traffic when I am traveling. When traveling I post fewer status updates to Facebook and engage less on Twitter. When site [...]

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Foursquare badges, what’s all the fuss about?

November 26, 2010

On a recent airline flight, after completing a couple hours of work, I decided to surf the interwebs a bit, courtesy of gogo Inflight Wi-Fi. Upon checking my Twitter stream I quickly realized there was a Foursquare Mile High badge that could be earned. Here’s a little story of how I learned about the badge, [...]

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Win a Scott Stratten UnTour UnParty Milwaukee Ticket

November 12, 2010

The UnBook UnTour promoting the release of Scott Stratten’s new book will be stopping in Milwaukee next Thursday, November 18th. While I’m thrilled to say I have an Unsponsor Top Level ticket (now sold out) I am also sad to say I will be out of town on business and unable to use the ticket. This [...]

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Linkedin: Think Corporate

November 5, 2010

Linkedin is not Facebook and it’s not Twitter. Its the community of the corporate world and when in Rome….. While I sometimes get downright goofy on Twitter on Linkedin I’m all business. On Facebook I’ll post a funny picture or link to a video. For me, Linkedin is really not the place for that. On [...]

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Social media signal and noise

November 1, 2010

How do you separate the signal (those messages that matter) from all the noise that exists in the social media universe? Without a strategy and some tactics to back it up, it’s very easy to get lost in the noise. I’m not saying the noise isn’t interesting and even fun. Instead I’m personally concerned with [...]

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Does Social Media Work?

October 7, 2010

I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That’s the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with [...]

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