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A new use for Twitter lists – Jim Says

August 25, 2011
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Yesterday, Shelby Sapusek shared her thoughts about being afraid of Twitter lists because they might enable her. Now, it’s my turn to take the She Said, He Said stage and share my thoughts about Twitter lists. And I love having the last word, well until tonight’s #shehechat when Shelby can rebut.  While I use Twitter [...]

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How to Avoid Weiner Tweets

June 8, 2011
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Congressman Anthony Weiner’s recent troubles with Twitter got me thinking about how many times I’ve done the same thing. Well, not exactly the same thing; but you know what I mean: sending what was intended to be a private message (a DM in Twitter speak) as a public message (an @ message in Twitter speak). [...]

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Follow Me, The Right Way

May 3, 2011
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Several times in the last week I’ve observed signs, napkins and place mats that all say “Follow me[us] on Twitter[Facebook].” While I think this is great, I find it both amusing and alarming that more than half these messages do not contain the handle or URL to follow/connect with. The image above shows that whoever [...]

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How social media opened the door to the ‘Rainman’ suite

May 2, 2011
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I had the pleasure of organizing a party for my customers, colleagues and friends in what my friend Dan Wilde nicknamed “The Rainman Suite.” A relationship developed through social media with Danielle Consiglio who manages the Luxor Las Vegas Twitter account provided the access necessary to have our party in a suite few people even [...]

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Why I care if you’re not wearing pants

April 7, 2011
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Most of us share silly and somewhat meaningless status updates in social media from time to time. That’s okay because if you really want to let the whole world know you’re not wearing pants, it’s actually my problem not yours. Please keep sharing those crazy status updates on Twitter and Facebook. They remind me that [...]

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How social media success resulted in Google sitelinks

March 21, 2011

Have you noticed that some Google search results include a listing of sitelinks immediately following the main search result. In the Fall of 2009 when I began rebuilding the ColorMetrix site, I remember wondering how I could get our site to show up as it now does in the image above. The answer I found [...]

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Jim’s social media strategy: I swear sometimes

March 11, 2011

Yesterday, Shelby had her say with “My social media strategy: I swear I don’t swear.” Today it’s my turn. If you read this blog regularly none of this information should com as any surprise. I’ve just compiled many of the thoughts I have about social media into an actual strategy. Shelby gets thanks for that. As [...]

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Shelby’s social media strategy: I swear I don’t swear

March 10, 2011

Jim and I agree on most things concerning the social media space, but that doesn’t mean we agree on everything. Like most people, I enjoy the occasional off-color joke in a tweet, blog or Facebook status. I completely agree that while social media is a valuable tool in the business world, we don’t always have [...]

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The power of a social media audience

February 28, 2011

Recently, I was reading an email from Seth Godin about his new book “Poke the Box” that he is releasing through his new publishing venture The Domino Project. Seth was excited because enough of us had tweeted about and purchased the book to bring the price of the Kindle version down to $1.00. Yes, you [...]

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How to manage multiple Twitter accounts effectively

February 11, 2011

Several times in the last year I’ve had to address the confusion that having two Twitter accounts with my name on them causes. The two accounts are @raffel and @JimRaffel. The two accounts serve different purposes and I have written the bio of each to reflect those differences. Nonetheless confusion occurs and I’m guessing I [...]

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