I have a confession to make – I’m a control freak.
But by growing the team I work with over the last year, I’m learning to let go. We’ve added some quality folks to the team and it’s a whole lot easier to let go of responsibility when you are putting it in capable hands.
With fewer day-to-day responsibilities, I can focus on more big picture issues and on content creation. Most of the writing and public speaking I do are what we use to get people interested in ColorMetrix and what we do. Content marketing if you will.
What tasks are you are not finding enough time to get done that would be growing your business?
Okay, write out a list of those tasks – right now – I’ll wait.
Now, make another list of the tasks keeping you from doing those business growing tasks. Again – right now – I’ll wait.
That second list is where you need to start. Find ways to stop doing those tasks. Outsource, hire, just ignore them for a month – whatever is appropriate for your business.
Now here’s the hard part: Once you’ve handed off the tasks on the second list, every second of time you’ve gained must be dedicated to the first list.
It works. Trust me on this one.