When Joe Sorge started Kitchen Table Companies (affiliate link) with Chris Brogan, he asked for my help filling the forums with useful and interesting content. I said yes because Joe is a friend; but that's not what this post is about. Instead, I learned the value of being a first mover in a … [Read more...]
Incremental vs. Breakthrough Change
Because change is a constant, it makes sense to spend time understanding the process and harnessing how it happens, with the idea being to arrive at the best possible outcome. Sometimes methodical incremental change will make sense. At other times breakthrough change could be required to remain a … [Read more...]
Grow your business
If you are like me, one of your goals is to continually grow your business. You probably also struggle with finding growth that is real, authentic and sustainable. Business growth comes in three flavors Increase market share in the market you are already in. A restaurant owner could expand his … [Read more...]
Marketing 101: Make the Move Online
The idea to make the move online is such a basic strategy it begs to be a 101 topic. The quandary lies in the fact that moving a traditional offline business on-line turns out to be 201 and 301 subject matter. There will be hard work and pain involved, I promise. Moving online should work with and … [Read more...]