About a year ago, I wrote the "Help Others Manifesto," and it set the tone for how I conducted myself and my business over the last 12 months. Now, it's time to set the tone for teaching others and what I have learned by helping others. Teaching is helping; but with a more directed and specific … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
How to maximize the value of your event
It's been about a week since we completed a successful event for ColorMetrix. The thing is we are not done creating and deriving value from the event yet; not by a long shot. So, it was with great interest that I read "Beyond Your Event" over on the M-Bossed blog. If there is event planning in your … [Read more...]
Follow Me, The Right Way
Several times in the last week I've observed signs, napkins and place mats that all say "Follow me[us] on Twitter[Facebook]." While I think this is great, I find it both amusing and alarming that more than half these messages do not contain the handle or URL to follow/connect with. The image above … [Read more...]
How social media opened the door to the 'Rainman' suite
I had the pleasure of organizing a party for my customers, colleagues and friends in what my friend Dan Wilde nicknamed "The Rainman Suite." A relationship developed through social media with Danielle Consiglio who manages the Luxor Las Vegas Twitter account provided the access necessary to have our … [Read more...]
Why I care if you're not wearing pants
Most of us share silly and somewhat meaningless status updates in social media from time to time. That's okay because if you really want to let the whole world know you're not wearing pants, it's actually my problem not yours. Please keep sharing those crazy status updates on Twitter and Facebook. … [Read more...]
How being human takes the stuffy out of business
"Business is stuffy. Your being human makes you approachable and someone I want to talk to." That's a comment I got recently when a client and friend watched the video below. My friend's comment got me thinking about how both the quality and number of relationships I have with those I used to … [Read more...]
Swearing, vocabulary and the pregnant pause
When I wrote "Replace “ums” with Pregnant Pauses when Speaking," I never expected to circle back to the post as a way to swear less on social media - and in real life, for that matter. It is, however, that simple. When you feel like letting an f-bomb (or some equally offensive language) fly - stop! … [Read more...]
Social Media Favors Chicks Over Dicks
Now that I have your attention, let me explain. Maybe it's because women are just naturally more chatty than men, but I've noticed that women typically hit the ground running and gather a solid following in social media more quickly than men. Maybe it's because women are more willing to friend or … [Read more...]
How social media success resulted in Google sitelinks
Have you noticed that some Google search results include a listing of sitelinks immediately following the main search result. In the Fall of 2009 when I began rebuilding the ColorMetrix site, I remember wondering how I could get our site to show up as it now does in the image above. The answer I … [Read more...]
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