When I wrote I don't want to turn work off, I discussed how your blog is one of the ways you can build a bigger megaphone to spread your message. Good search engine optimization (SEO) is just another one of the ways to expand your audience. It's quite likely that those who find your blog through a … [Read more...]
Is it a blog or a business?
Every blog I have ever read has a purpose. The question you need to ask is, if the purpose of the blog you are reading is to make money? Just about every blog I have ever read serves some form of self-promotional purpose for the author or business producing the blog. Self-promotion, however, should … [Read more...]
Authority, Trust and Salesmanship
Contained in the title of this post are the three themes of my new Selling at (and to) a Higher Level presentation. My personal story for building success over the last eighteen months has been based upon building authority, gaining trust, and practicing sound salesmanship throughout the … [Read more...]
This weekend has been brought to you by Twitter
Friday evening we attended the Translator holiday party. Twelve months ago I did not know Mark Fairbanks or Cynthia Thomas (The Translators). I met Cindi and Mark online in that strange and wonderful place we call The Twitter. I can say the same of many other party attendees who I know today only … [Read more...]
Asking Twitter vs Googling for it
Recently I asked this question of my social media network "Do you sometimes "ask Twitter" instead of "Googling for what you are looking for?" Yes, I see both the irony and the lack of scientific method in asking this question of the people who follow me on Twitter. Regardless the responses are … [Read more...]
Small Business B2B Social Media Platform
How should a small business leverage social media to sell to other businesses that are almost always much larger concerns? Stop selling to the business. Instead start introducing yourself and engaging with the people who make up that business. Social media allows you to connect to more people in a … [Read more...]
Scribe Improves Site Traffic
I have improved my writing and web-site traffic more in the last 30 days than in the previous five year of blogging. ScribeSEO is the tool that has helped me do that. Let's start with the juicy facts, search engine generated web-site traffic at both this site and ColorMetrix.com is up almost 30% … [Read more...]