Lately, I've noticed people using words like "serial entrepreneur" or "solopreneur" to label and describe their personal brand. It's not that I don't like those words. I think both are quite catchy. My problem is that when I think about some of the folks using those words, I think that they've … [Read more...]
Why the personal branding labels you choose matter
Business owner, blogger, speaker, and gadget lover That's what the about page on this site and most of my social media profiles told you about my personal brand until recently. Businessman, writer, public speaker That's what those same sources will tell you about my personal brand today. Why the … [Read more...]
How's your Logo Mojo?
I'll be the first to admit that you don't need a logo, business cards or even a website to do business because you don't. I often advise folks just starting out to not even worry about such things until you have lined up your first paying customer. So while JimRaffel.com Ventures (the umbrella for … [Read more...]