A proper measurement methodology is how to gauge success. How can you know where you are going and if you have arrived, when you don't even know where you are? Want increased sales? Determine an accurate way to measure sales today. Using sound business principals calculate what sales need to be … [Read more...]
#27: Measuring TVI on Inkjet proofs is Meaningless
Part 5: I should start by saying I have covered the topic of using graphic arts densitometry to evaluate inkjet proofs once before. Back in July ’05 GN#5 addressed this same issue so you may wish to refer back to it. I considered changing this topic, because the title is a bit inflammatory. … [Read more...]
#26: Density is king
Part 4: TVI is not measured it is calculated from density which is king. All the other values our modern densitometers display are simply calculated values from the densities the instrument measures. In short, all a densitometer does is transmit a predetermined amount of light and then measure how … [Read more...]