For me, 2010 marked a year of radical changes in the way I do business. It was in many ways a year of rebirth, learning and growing. While the learning and growing will continue in 2011, it will also be a year of solidifying positions established in 2010. In 2010, I developed an over-arching … [Read more...]
The value of public speaking
Blogging and public speaking are closely related pursuits so it shouldn't surprise you to learn that the value derived from each is similar. When you write a blog post, over time you get to share your story with dozens, hundreds or even thousands of people who find their way to your post and read … [Read more...]
Inbound marketing and showing up
The best inbound marketing plan in the world will only take you so far. At lest if you're in the business of delivering high-end B2B solutions. Engagement and sharing on Twitter, Facebook, Linkedin and your Blog will help substantially narrow the number of suspects who could become partner … [Read more...]
Complete Idiot's Mini Guide to Real-Time Marketing with Foursquare
My friend Tom Snyder wrote a great how-to guide for businesses that want to market using geolocation services. The guide focuses on Fourquare but there is plenty of strategy interlaced in Tom's prose. The strategy and tactics he uncovers are the real value of this gem and can be applied to any … [Read more...]
How do others present your wares?
I had the opportunity to watch a longtime customer and friend present the ColorMetrix story to one of his customer's the other day. What an invaluable learning experience it turned out to be. I was able to observe which bits and pieces of our product and services offering he feels add value to the … [Read more...]
Establishing Online Authority
After presenting Selling at (and to) a Higher Level for the first time last week, many of the audience followup questions centered around establishing online authority. I'm going to run through the steps I have used to increase traffic on this site, over at ColorMetrix and on Qip.com, which we … [Read more...]
The business of blogging
The parts of a website or blog that you see are like the showroom of a brick and mortar business. There is plenty of activity that goes on in the office and storeroom of a traditional business that you never see. Blogging for business requires that you stay on top of many functional disciplines that … [Read more...]
Content marketing scales
Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]
Incremental vs. Breakthrough Change
Because change is a constant, it makes sense to spend time understanding the process and harnessing how it happens, with the idea being to arrive at the best possible outcome. Sometimes methodical incremental change will make sense. At other times breakthrough change could be required to remain a … [Read more...]
Wal-Mart solves problems
The success Wal-Mart enjoys is because they fully embrace and understand the importance of solving consumer problems. Sure they have low prices but that is not the only reason you shop there. They have the products you need, when you need them, at a fair price. Let's dig into a recent purchase of … [Read more...]