The other day I was watching our cat, Patches, as I started to grind some coffee. She froze and looked around. It was a far cry from the reaction she had a dozen years ago as a kitten in this house. Back then, she would have taken off running. It would have likely ended with her sliding on a hard … [Read more...]
But of course colors have sound!
My work at ColorMetrix has me too wrapped up in the technical aspects of color to remember that yes, "of course colors have sound!" It took my friend Cynthia Thomas's tweet shared in the image above (and as the title of this post) to remind me of that. She was responding to a message I sent out via … [Read more...]
Succeed by taking control of the customer experience
Recently, I dined at PrimeHouse in Chicago for the second time. I went back because I remembered that several years ago the experience was far above average for a high-end steakhouse and we even got to visit their legendary Himalayan Salt Room. Most steakhouses get the "steak on a plate and the … [Read more...]
Blogs: The new brick and mortar
Think for a moment why you visit this or any blog. For me it's to see what the author is publishing today. Each time I read a new work from the author, I learn a little more about her. The more I learn about her the more real she becomes. When she goes from being a URL on the internet to a real … [Read more...]
Marketing 101: Out of Box Experience
Know that feeling you have when you open the box of a new product and everything is just perfect? That experience whether off-line or on-line does not happen by accident. It requires a great deal of planning and learning from mistakes. The typical small business does not devote enough effort and … [Read more...]
What You Bring to Blogging is You
You have probably noticed the explosion in blogging over the last couple of years. You may also be thinking about starting a blog and wondering "what can I bring to blogging?" I feel the answer is you and your unique life perspective on the topics you chose to write about. It's all about you. Yes, … [Read more...]