Here's a short list of things I don't do by accident. Get on and off airplanes as much as I do. Publish a blog post here each day and sometimes is other places as well. Seek out speaking engagements. Go to bed early so I can wake early and do important work when my mind is sharpest. Read … [Read more...]
Marketing 101: Micro Campaigns Execution
Yesterday I discussed the strategy behind micro marketing campaigns. Today I'll dig into the nuts and bolts of how I execute these events. Your tools and milage may vary but the concepts should be basically the same. So much for yesterday's Why, here's the How. Mining for contacts. For your first … [Read more...]