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You are here: Home / Archives for colors

New technology manifesto: How USA Today killed newspapers

September 12, 2011 By Jim Raffel 1 Comment

On a recent business trip, I actually picked up the USA Today outside my hotel room door instead of stepping over it as I normally do. We had a long flight home and I thought I might find time to flip through it. To say I was sorely disappointed with this once great paper would be an understatement. … [Read more...]

Filed Under: blogging Tagged With: advertising, color printing, colors, communication, daily news, journalism, manifestos, mass media, new technology, newspaper, newspaper industry, newspapers, paper, periodicals, Printing, publishing, usa today

But of course colors have sound!

August 22, 2011 By Jim Raffel 4 Comments

My work at ColorMetrix has me too wrapped up in the technical aspects of color to remember that yes, "of course colors have sound!" It took my friend Cynthia Thomas's tweet shared in the image above (and as the title of this post) to remind me of that. She was responding to a message I sent out via … [Read more...]

Filed Under: color, Marketer Tagged With: color, colors, cynthia thomas, experience, multi sensory, sounds, user experience

Creativity and Coloring

November 27, 2010 By Jim Raffel 3 Comments

When you were young how did you color? Did you color inside the lines? Did you color the grass green and the sky blue? Did you color the background or just the object? How would you color today? I believe we can find answers to our creative outlook in questions like these. Photo Credit … [Read more...]

Filed Under: personal development Tagged With: cognition, color, coloring, colors, creativity, outlook, problem solving, psychology, questions, sky blue

Subtle Use Of Color

September 8, 2010 By Jim Raffel Leave a Comment

Recently Seth Godin reminded us Don't forget about color. He's right. Subtle use of color, whether to make airports signs easier to follow or to make your blog more memorable, is a great idea. A Dumb Little Man can't be wrong. When I am skimming posts in my RSS feed I can always identify a Dumb … [Read more...]

Filed Under: blogging, color, Marketer, new media, WordPress, Writing Tagged With: blog, color coding, colors, headlines, Seth Godin, subtle, user experience, website improve

#48: Make Proofs That Match Your Press

February 16, 2007 By Jim Raffel 1 Comment

Since #45 in December we have been discussing resolutions to improve the quality of your proofs. In order to gain the full benefit of this installment one should have read and implemented the suggestions in #46 & #47. Proceeding forward it does not matter if you are utilizing a methodology like … [Read more...]

Filed Under: color, color bars, delta E, GRACoL, L*a*b*, L*C*h*, measurement, process capability, proofing, TVI (Dot Gain) Tagged With: color management, colors, ink, inkjet printer, match, methodology, offset press, press, Printing, process controls, proofing, proofs

#16 Matamerism & Color Management

October 26, 2005 By Jim Raffel 2 Comments

This post has be revised and reposted at ColorMetrix[dot]com as Color Conversations: Metamerism & Color Management. There was a good comment in response to “Golden Nugget #15 Which Instrument Should I Use?” Adam made the following comment: “This is because some spectrophotometers are built … [Read more...]

Filed Under: color, matamerism, RHEM indicator Tagged With: color, color management, colors, ink, light source, magenta, metamerism, nanometer, optics, spectral response, spectrophotometry, vision, work flow

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