Be sure to join us on Twitter tonight at 8 p.m. CST for our #shehechat! Topics are listed below. Tonight's #shehechat topics How do you use your smartphone for social media? How has the growth of social media networks changed blogging? What's your emoticon vocabulary? How often do you use them … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
All costs are variable in the long run
One of the things you either learn in business school or in the school of hard knocks is that a business has two kinds of costs: fixed and variable. At least in the short run, that is true. In the long run, a fixed cost can become variable and a variable cost can become fixed. Fixed and Variable … [Read more...]
Does Social Media Work?
I heard this question no fewer than a dozen times over the last couple of days on the show floor at GraphExpo. Anyone catch the irony in this question? That's the second show in less than a month where the topic of conversation, people sought me out to have, was social media. My goal with social … [Read more...]
Penetrating the Mobile Space
The #MobileDiva Sara Santiago wrapped up day two of #unGeeked with an awesome presentation/question and answer session about penetrating the mobile space. A few months ago Sara convinced me to add a mobile version of this site. It's not that hard to do in WordPress and now 8% of my site traffic is … [Read more...]