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Story Teller | CEO | Traveler

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Start Your Photobook Marketing Project with $75 from Blurb

June 13, 2011 By Jim Raffel 11 Comments

Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]

Filed Under: Marketer Tagged With: blurb, Books, booksmart, digital press, jump start, marketing, marketing campaign, marketing projects, marketing tools, photobook, photobooks, Printing, publishing

Blurb.com and Booksmart software

June 7, 2011 By Jim Raffel 3 Comments

Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]

Filed Under: new media, Stuff I Like Tagged With: blurb, Books, booksmart, digital press, mass media, photo books, Printing, publishing

Trust as Currency

March 10, 2010 By Jim Raffel Leave a Comment

Today I experienced first hand what if feels like to hold the currency that is the trust of another human being. Early in the day I learned that a new customer has chosen to go with my proposal based upon the recommendation of "Fred," a customer I wrote about in my Regaining Trust post. Later in the … [Read more...]

Filed Under: blogging, motivation, personal development Tagged With: Authentic, Books, Chris Brogan, currency, ethics, human interest, jeffery gitomer, raffel, Real, reputation management, Sustainable, Trust

9 Books That Inspire Me

February 7, 2010 By Jim Raffel 12 Comments

I assembled this list of nine books to provide a sense of the sources of inspiration that have led me to write about real, authentic and sustainable living. One book is queued up and ready to be read. Two are in various states of being read at the same time which has led to several interesting blog … [Read more...]

Filed Under: Uncategorized Tagged With: Books

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