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Story Teller | CEO | Traveler

You are here: Home / Archives for blog marketing

Is it a blog or a business?

December 17, 2010 By Jim Raffel Leave a Comment

Every blog I have ever read has a purpose. The question you need to ask is, if the purpose of the blog you are reading is to make money? Just about every blog I have ever read serves some form of self-promotional purpose for the author or business producing the blog. Self-promotion, however, should … [Read more...]

Filed Under: blogging Tagged With: blog, blog marketing, business, generating revenue, search engines, self promotion

Content marketing scales

October 29, 2010 By Jim Raffel 4 Comments

Make no mistake about it, this blog is a marketing platform. While there are times when I write for my (mental) health even that ends up being marketing, of a sort. Best of all the marketing I do here and the marketing you do when you create content can scale exceptionally well. Especially when … [Read more...]

Filed Under: blogging, Marketer, sales, Writing Tagged With: blog, blog marketing, business, content, content marketing, google, head count, marketing, marketing approach, marketing platform, sales, scales

What You Bring to Blogging is You

July 24, 2010 By Jim Raffel 4 Comments

You have probably noticed the explosion in blogging over the last couple of years. You may also be thinking about starting a blog and wondering "what can I bring to blogging?" I feel the answer is you and your unique life perspective on the topics you chose to write about. It's all about you. Yes, … [Read more...]

Filed Under: blogging Tagged With: blog, blog marketing, bloggers, blogging, blogs, experience, inspiration, mainstream media, perspective, social information processing, topic, world wide web

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