Earlier this week I had the pleasure of speaking to the Milwaukee PHP User Group about selling dreams which is what solutions based software companies (like mine ColorMetrix) do. It was fun to have my business partner Michael Litscher there to interject his thoughts about some of the selling dreams stories I told.
I hosted the selling dreams video on Viemo since YouTube imposes some draconian limits on upload sizes and lengths. By the way YouTube thank you for that, so I actually took the time to check Viemo out and sign out. Can’t find anything to not like about Vimeo yet.
For those of you who just want to see the selling dreams slide deck here it is as a Google Doc.
Here’s a couple links to resources I mentioned during the selling dreams presentation.
Professional speaker and author Tony Rubleski here’s the link to his company Mind Capture Group. He’s one heck of a thinker and motivator. An interesting combination and I recommend seeing him speak if you get the chance.
I also mentioned Jeffery Gitomer’s Little Red Book of Selling. It’s one of my go to business books that I read over and over and refer back to often. I started writing this blog after reading the book over five years ago.
Hopefully those who attended found the selling dreams presentation useful. If you didn’t get to attend you can watch the whole thing above (assuming you are into watching me for more than 30 minutes). Either way take a few moments to let me know what you think of the presentation in the comments. Thanks!
You're right Jim – I love buying. I love shopping euphoria. I often get buyers remorse though 🙂 I like the idea that everyone is selling something and that it is perfectly natural to do so. Sometimes I get annoyed by everyone wanting something from someone else. But if we are all looking to buy, it's a win-win situation. Then it's all about the matchups. Good presentation, easy to follow, you didn't rush through, and you're spot on with those examples – great way to help us understand the content. *applause*
“You're right Jim” – Oh, just let me savor those words for 10 seconds 😉 OK, thanks for that self-indulgent moment, but we all like to hear it.
“Looking to buy” as you put it is the very definition of inbound marketing. I like it because it means I'm only trying to sell my services and products to companies that came looking for a solution to the unique problem we solve.
You've not got me thinking of the internet as the great big giant Business-to-business match making machine. Hmmm, blog post perhaps.
Mostly Anne, thanks so much for watching that whole video. Knowing one person did makes the effort to record it and process it worthwhile. Plus I did learn I say um, and ah way too much.