Earlier today as I was leaving the partner business where I’d spent the last two days, I stopped to say goodbye to Betty, the woman at the front desk.
I started with a smile, and then thanked Betty for her help over the last year tracking down invoices and payments.
Betty smiled back, and said, “Thank you, Jim. Travel home safely.”
That was it: Thirty seconds to humanize the interactions we have had over the past year.
Now, we both know the person we email and fax a little better.
For a small business, collecting money can be difficult. The edge you have on the big guys is that you can humanize the process.
I learned a long time ago that the velocity of money in a small business can make you or break you. If those smiles and thank yous I spread around gain me even 10 or 15 days in the receivables report – well, trust me that’s big money for any business.