The last few days my client has been me (well, ColorMetrix, the company I own half of). It’s felt like the Search Engine Optimization (SEO) work I’ve been doing on the website has been very slow going. I stopped and asked myself if I was the client, would I accept being billed for all the hours put into the project? I didn’t like the answer.
Reality Check. It wasn’t that I was slacking. I was getting the work done and I came up with some pretty good new keyword combinations for us to use. I just was not happy with my own productivity. I needed to kick my own ass.
Changed Gears. Instead of continuing to be frustrated with myself I set the project down. Sure, I could have powered through and if there was a real deadline I would have. Instead I shifted focus to a couple other projects that had deadlines. Over the course of the day I was able to move both those projects forward and to a point where I’m waiting for input from others.
Sink full of dishes. Have you ever looked at a sink full of dirty dishes and been overwhelmed? Me too. I play a mental game with myself and say OK, I’ll just wash two or three and that way there will be less here next time. Next thing I know the whole sink full of dishes is washed. If you are working on multiple projects, there has to be one that’s got a few easy items you can spend a few minutes completing. Not only do you have a little forward progress, but you’ve also got your brain to stop thinking about being stuck on whatever it was that had you stuck to begin with.
Fresh Start. Tomorrow I will pick the SEO project back up (or not, there’s no hard deadline). My head will be clear and I’ll bang it out. For me it feels like sometimes taking the path of least resistance, to get your momentum back, is OK. Make sense to you?
Any tips and tricks you use to get unstuck that you’d like to share?