Image Credit “Sales funnel” is a phrase some folks use to describe their sales process. For most business models, sales is a numbers game. You need to get the word out to lots of people in order for a certain percentage of them to become revenue producing customers. The fact that my sales funnel … [Read more...]
Smiling and Dialing
Photo Credit Perhaps you've heard the expression in business that "nothing happens until someone sells something." Smiling and dialing is an important step in the sales process. If you want to increase sales you have to do more than just let people know your product exists. You have to sell them … [Read more...]
Three essential WordPress tools for success
While I travel a great deal and am a big believer in face-to-face business contact, the reality is that I make my living online. I say that, because over the last four or five years it's been my online activity that has driven the business I do offline and face-to-face. To drive that business … [Read more...]
Understanding your sales cycle
In order to properly plan for your business success, you need to know the steps typically required to complete a sale and how long it will take to do so. This process is referred to as the sales cycle and you will also find it varies based upon the product or service you are selling. Milestone 1: … [Read more...]
The power of preparation
There is a saying: "The devil is in the details." Preparation is about making sure the details don't bite you in the ass when it's your time to shine. The power of preparation is in mastering the details before it's time to explain them to others. You've been granted an audience; honor … [Read more...]
Sales and marketing balance
Finding a balance between the sales and marketing activities of your business can be tricky since many people mistakenly think they are the same thing. Last month, I touched on this topic in The Sales Cycle, which was written after spending six months aggressively marketing my business interests. … [Read more...]
How an innovative product opens sales doors for you
Finding an innovative problem solver The trick to finding an innovative problem solving piece of technology is to watch trends in your chosen industry. For example, right now I'd love to be a salesperson for a company making high definition, low-energy flat panels displays of a size suited for … [Read more...]
How to close more deals
I thought about entitling this post "How to make more money," but the reality is the techniques discussed here are about closing deals that may not have direct monetary implications. Sometimes closing a deal is as simple as setting out to meet and have coffee with an influential person in your … [Read more...]
How social sharing can be a sales tool
Spotify allows you to listen to the playlists your social media friends create and share. While this can save you time when you aren't sure what you want to listen to, it also allows you to get to know a person better. Music can be as personal as religion. Knowing what kind of music a person likes … [Read more...]
Selling and Social Media
Selling happens in the social media space every day just like selling happens in the face-to-face world every day. Most of the time, people buy things from people not businesses. Sure, at some point, I head over to a website and provide my credit card information to complete a purchase; but that's … [Read more...]
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