It's time we have a discussion about QR Codes. Like many in the printing and graphic arts industry, I've been keeping a close eye on these little gems. I'm starting to see QR Codes everywhere; even in my sleep sometimes. I know it's a problem. I even have one that's uniquely Jim Raffel. You'll find … [Read more...]
Why you want to help start something
When Joe Sorge started Kitchen Table Companies (affiliate link) with Chris Brogan, he asked for my help filling the forums with useful and interesting content. I said yes because Joe is a friend; but that's not what this post is about. Instead, I learned the value of being a first mover in a … [Read more...]
Business grown with content marketing
Have you ever wondered why there has been an explosion in the number of blogs over the last five or six years? Content marketing, that's why. Blogging, whether by intention or accident, is a powerful form of content marketing. Here's what content marketing looks like to me: Share your intellectual … [Read more...]
Affiliate Marketing: I'm done being bashful about it
This post and tomorrow's "Use affiliate links, but please use them honestly" by Shelby Sapusek are part of our ongoing "She said, He said" series. Hello, my name is Jim and I'm an affiliate marketer. There, step one is out of the way. Eleven more to go. What is affiliate marketing? First, in case … [Read more...]
How social media success resulted in Google sitelinks
Have you noticed that some Google search results include a listing of sitelinks immediately following the main search result. In the Fall of 2009 when I began rebuilding the ColorMetrix site, I remember wondering how I could get our site to show up as it now does in the image above. The answer I … [Read more...]
What's in a business name?
I asked for blog post ideas on Twitter and this was one that intrigued me. As far as I can remember, I've been involved in naming five businesses. So, without further fanfare, here are my stream of consciousness thoughts as to how I arrived at each of these names. Professional Printing Services - … [Read more...]
Creating ambassadors and agents of you
Last year, with the exception of software development for our company, I pretty much did it all myself. To some extent, the economic times dictated that's how it had to be for awhile. As the recession eased and our market began to invest in color verification tools again, I was ready. It was time to … [Read more...]
Why communities like Third Tribe Marketing are worth the cost
Recently, a partner and I were trying to decide which screen casting product to purchase for a community we are building. We both knew of ScreenFlow and Camtasia, but needed to decide which to review and ultimately purchase. I remembered a conversation thread in Third Tribe Marketing (affiliate … [Read more...]
What's the value of a recurring question?
In business and in life, you have probably noticed that some questions are recurring. I'm not sure what questions you hear because our circle of business associates and friends is different. In my world, I am often asked why standardized color systems never seem to solve the problems they … [Read more...]
Why Content Matters
My first post of the year revealed my three words for the year: customers, content and strategy. A couple of weeks back, I shared my thoughts about customers and, today, I'm going to drill down into content. Content is at the heart of what ColorMetrix and Jim Raffel do. Content is the glue that … [Read more...]
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