Have you ever reached the end of a project and then realized you aren't actually quite there? Me too. There are a couple of options when you reach this point: Quit or dig in and figure out how to fix or finish the project. You aren't a quitter or you wouldn't be reading this. So what do you say we … [Read more...]
Keep It Simple Stupid
The other day a commercial came on TV for a furniture-moving device. It was basically a simple machines (a lever and fulcrum) combined to make it easy to pick up the end of a piece of heavy furniture. Then, you could slip a plastic disk under the feet of the furniture and easily slide it across the … [Read more...]
Start Your Photobook Marketing Project with $75 from Blurb
Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]
Death of Brands and Brand Memory
Recently, I flew in and out of the Minneapolis airport (MSP). It's been a while since I was there and it was rather eerie to not see a single Northwest Airlines logo. Over the years I flew hundreds of thousands of miles with Northwest and many of those trips included a connection in MSP. Now, it's … [Read more...]
Why size, shape and color are so important to design
The picture with this post is of the shampoo and conditioner containers from a recent hotel stay. My first thought upon seeing them was: "Why are they two different sizes?" As I thought more about that question, it made sense to me on three levels. Maintaining brand identity First, the housekeeper … [Read more...]
Forget the link bait, what's your QR Code scan bait?
By QR Code bait, I'm referring to the text (or tag line) that accompanies the code and encourages the viewer to scan the code. Scanning the code, after all, is a conversion. I like to think of it in terms of link bait. I chose the title "Social Media Favors Chicks Over Dicks" because I wanted you to … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
How to maximize the value of your event
It's been about a week since we completed a successful event for ColorMetrix. The thing is we are not done creating and deriving value from the event yet; not by a long shot. So, it was with great interest that I read "Beyond Your Event" over on the M-Bossed blog. If there is event planning in your … [Read more...]
Follow Me, The Right Way
Several times in the last week I've observed signs, napkins and place mats that all say "Follow me[us] on Twitter[Facebook]." While I think this is great, I find it both amusing and alarming that more than half these messages do not contain the handle or URL to follow/connect with. The image above … [Read more...]
How social media opened the door to the 'Rainman' suite
I had the pleasure of organizing a party for my customers, colleagues and friends in what my friend Dan Wilde nicknamed "The Rainman Suite." A relationship developed through social media with Danielle Consiglio who manages the Luxor Las Vegas Twitter account provided the access necessary to have our … [Read more...]
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