How does your sales cycle begin? Do you reach out to find clients with traditional marketing methods like direct mail and cold calling on the phone? Or have you built a content marketing engine that brings the leads to you? Either way, that's only one step in the sales cycle and once you've … [Read more...]

Part of the entrepreneurial mindset is tuning your senses to detect opportunity everywhere you go. Once you've tuned your senses to detect opportunity, the tricky part is picking which ones to pursue. It's not an exaggeration to say that you will come across a business opportunity at least once a … [Read more...]

The alternate title for this blog post was "Be the perceived underdog." When you are a small business competing against the "big boys" however, the underdog status is almost automatic. Instead I want you to go in as the perceived sheep being beat up on by your larger competition. Make no mistake … [Read more...]