What do you and/or your brand look like to the outside world? Two sets of decisions you make now will have a profound effect on how the world sees you in 2013. Where will you leave digital footprints and where will you leave footprints in the more traditional sense? Your footprints A month ago when … [Read more...]
Blaze Your Own Trail
If you give a shit about being popular and liked by the masses, then this post is not for you. But I sure hope you don't read this blog looking for advice on how to be "normal." On the other hand, if your goal is to be successful on your own terms, then let's get down to business. Conventional … [Read more...]
How To Grow Your Business by Repurposing Your Platform
Ultimately to be a successful business with ongoing revenues, you need to build a platform. Wal-Mart, love 'em or hate 'em, has a platform for distributing products to consumers. It could be argued no business has ever done that better than them. Twitter has a platform that facilitates human … [Read more...]
Why Selling Happens When You Are Listening
Why we as human beings find it easier to talk than listen when we are equipped with two ears and only one mouth I will never quite understand. When you are talking you are not selling, you're marketing. It's when you start listening to your customers and prospective customers that you become a … [Read more...]
Going Over the Social Media Cliff
The always on, digitally connected world can become overwhelming at times. Recent current events pushed me over the social media cliff and I needed to unplug for awhile. It's not simply social media that can become too much; but also constant access to news and other information. Sometimes, it's … [Read more...]
SEO success for WordPress bloggers
Why if fewer people on average visit my newest blog posts on publication day are two things happening: My businesses continue to be successful. The overall traffic on the WordPress-powered sites I write for are stable or growing. The answers lie in search engine optimization or SEO. While I've … [Read more...]
Why to expect the unexpected
It's important to leave slack in your schedule to allow for the unexpected, which really sort of means the unexpected is expected. I'm doing this by making shorter lists and it's helping me to get more done. Lists are great but they can be overwhelming. Sure it makes sense to have a master list of … [Read more...]
The case for publishing less
Originally, I was going to entitle this post "the case for writing less," but the reality is I'm not writing less. I'm just publishing less frequently and in more places. Almost two decades of being self-employed have shown me the importance of adapting and changing frequently. That knowledge is … [Read more...]
Finish that blog post
Recently after I had finished a blog post and then re-read it, I realized it wasn't finished. What I'd forgotten to include was the takeaway of the blog post, and the funny thing is the takeaway is almost always the idea that inspires me to write the post. In selling, we use the terms features and … [Read more...]
Partners vs Customers
Many people (and let's start with me) sometimes use the terms partners and customers interchangeably, and that's a mistake. While it's possible for a partner to be a customer and vice versa, there are many times when that is not the case. In addition, even when the same person or organization … [Read more...]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 81
- Next Page »