By QR Code bait, I'm referring to the text (or tag line) that accompanies the code and encourages the viewer to scan the code. Scanning the code, after all, is a conversion. I like to think of it in terms of link bait. I chose the title "Social Media Favors Chicks Over Dicks" because I wanted you to … [Read more...]
The Teach Others Manifesto
About a year ago, I wrote the "Help Others Manifesto," and it set the tone for how I conducted myself and my business over the last 12 months. Now, it's time to set the tone for teaching others and what I have learned by helping others. Teaching is helping; but with a more directed and specific … [Read more...]
Was it a Jerry Maguire moment?
Early this morning, I woke and wrote a blog post. One of my best ever; if you ask me. Here's the thing: You'll probably never get to read it. Shelby's response upon editing: "Wow, just wow." I've worked with Shelby long enough to know that wasn't a "wow." That was a "hmm" kind of "wow." I read the … [Read more...]
The Project Mentality: Start, finish and then start again
I don't make widgets. Instead, I help create works of art. For me, success is based upon my ability to take an idea from conception to commercialization. I've learned, that at that point, I need to step back and let others take over. That doesn't necessarily mean I let go completely but I certainly … [Read more...]
Social Media Doesn't Work
Nor do cell phones, the internet, email or billboards for that mater. No, really none of it works without a message to communicate. It all comes down to communication. So, if you don't know what to say and when to say it, what's the easiest thing to do? Blame the medium. Stop complaining and start … [Read more...]
Why I don't have hobbies
I realize this post won't be for everyone. This is not a story about working 35-40 hours a week, going home and plopping down on the couch to watch TV. When I wrote "The Personal/Professional Blur" I explained that I don't have work from which I come home. I understand that some folks like fixing … [Read more...]
How to maximize the value of your event
It's been about a week since we completed a successful event for ColorMetrix. The thing is we are not done creating and deriving value from the event yet; not by a long shot. So, it was with great interest that I read "Beyond Your Event" over on the M-Bossed blog. If there is event planning in your … [Read more...]
How I doubled my htc EVO battery life – Part 2
Since writing How I doubled my htc EVO battery life - Part 1, I've learned a few more things about maximizing the life of the Seidio Innocell 1750 mAh Slim Extended Life Battery for HTC EVO 4G (affiliate link) I chose to replace my factory battery. If you have not read the post mentioned above, I … [Read more...]
Follow Me, The Right Way
Several times in the last week I've observed signs, napkins and place mats that all say "Follow me[us] on Twitter[Facebook]." While I think this is great, I find it both amusing and alarming that more than half these messages do not contain the handle or URL to follow/connect with. The image above … [Read more...]
How social media opened the door to the 'Rainman' suite
I had the pleasure of organizing a party for my customers, colleagues and friends in what my friend Dan Wilde nicknamed "The Rainman Suite." A relationship developed through social media with Danielle Consiglio who manages the Luxor Las Vegas Twitter account provided the access necessary to have our … [Read more...]
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