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7 ideas for the next step after a product launch

June 17, 2011 By Jim Raffel 4 Comments

Have you ever reached the end of a project and then realized you aren't actually quite there? Me too. There are a couple of options when you reach this point: Quit or dig in and figure out how to fix or finish the project. You aren't a quitter or you wouldn't be reading this. So what do you say we … [Read more...]

Filed Under: Marketer, sales Tagged With: Chris Brogan, grow, ideas, improve, joe sorge, kitchen tables, launch, product launch, projects, result, the next step

Birth of a Twitter Chat

June 16, 2011 By Jim Raffel 2 Comments

Today will mark the fifth #shehechat for me and Shelby Sapusek. In our first month here's what we've learned about bringing a Twitter chat to life. In no particular order, here's the good the bad and the ugly: Announce your topics ahead of time. Many people have commented that they set time aside … [Read more...]

Filed Under: she said he said

Keep It Simple Stupid

June 15, 2011 By Jim Raffel Leave a Comment

The other day a commercial came on TV for a furniture-moving device. It was basically a simple machines (a lever and fulcrum) combined to make it easy to pick up the end of a piece of heavy furniture. Then, you could slip a plastic disk under the feet of the furniture and easily slide it across the … [Read more...]

Filed Under: Marketer, sales Tagged With: 37signals, basecamp, business, furniture moving, gantt chart, keep it simple stupid, kiss, management, new product, opportunities, project management, sales careers, simple machine, technology

You don't know how it works here

June 14, 2011 By Jim Raffel Leave a Comment

If you have spent anytime in corporate America, you've heard the words "you don't know how it works here" probably more than a few times. I know I have and recently one of my friends shared her experience hearing this phrase one time too many times. This phrase is the epitome of thinking inside the … [Read more...]

Filed Under: motivation, personal development Tagged With: change, change agent, corporate america, hate, it works, know how

Start Your Photobook Marketing Project with $75 from Blurb

June 13, 2011 By Jim Raffel 11 Comments

Recently, I wrote about how I used Blurb and Booksmart software to create a photobook of the pictures from our ColorMetrix Color Conversations Live '11 event. As you can see from the picture with this post I have received the book and it's sparked an idea for a photobook marketing campaign. Why you … [Read more...]

Filed Under: Marketer Tagged With: blurb, Books, booksmart, digital press, jump start, marketing, marketing campaign, marketing projects, marketing tools, photobook, photobooks, Printing, publishing

How Public Speaking Helps Grow Your Business

June 10, 2011 By Jim Raffel 4 Comments

No, this is not a post about making a living as a public speaker or even using your public speaking career as a lead generation machine. Instead, I'm going to share with you how public speaking experience prepared me become a better presenter in sales situations. This is about the ability to … [Read more...]

Filed Under: public speaking, sales Tagged With: critical thinking, grow, learning, metal preparation, preparation, presentation, public speaking

How to Avoid Weiner Tweets

June 8, 2011 By Jim Raffel Leave a Comment

Congressman Anthony Weiner's recent troubles with Twitter got me thinking about how many times I've done the same thing. Well, not exactly the same thing; but you know what I mean: sending what was intended to be a private message (a DM in Twitter speak) as a public message (an @ message in Twitter … [Read more...]

Filed Under: social media, Twitter Tagged With: congressman, Facebook, personal message, social media, tiger woods, tips, tweet, tweets, Twitter, weiner, weiners

Blurb.com and Booksmart software

June 7, 2011 By Jim Raffel 3 Comments

Several years ago, I used Blurb and their BookSmart software to produce a book of family memories containing pictures and words for our father on the occasion of his 84th birthday. "Blurb - New Media Meets Old Media" discusses the process of creating that book three years ago. "Blurb Books and Why I … [Read more...]

Filed Under: new media, Stuff I Like Tagged With: blurb, Books, booksmart, digital press, mass media, photo books, Printing, publishing

Why your training investment matters

June 6, 2011 By Jim Raffel Leave a Comment

Last week, my daughter started a new job with a national restaurant chain. Later this week, she'll wait on her first table; more than 10 days after starting the job. She's had classes, shadowed other servers, studied at home, and, yes, even taken tests. Are you as committed to training your new … [Read more...]

Filed Under: personal development Tagged With: consistent experience, investment, shelby sapusek, user experience

Picking Partners To Grow With

June 3, 2011 By Jim Raffel 3 Comments

When you realize it's time to grow, you also need to realize you can't do it alone. You need partners who compliment your strengths and other partners to evangelize what you are doing. The best and brightest companies in the world have holes in their capabilities; and the best products and services … [Read more...]

Filed Under: Small Business 101 Tagged With: compliments, evangelize, greatness, grow, partner, partners, picking partners, strength

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