I first attended a print trade show in Chicago. The year was 1980 and I was a high school student. I attended with my graphic arts class and honestly don't remember much more than that. Five years later, my memories attending as a third year RIT student are much clearer. I've attended the print … [Read more...]
New technology manifesto: How USA Today killed newspapers
On a recent business trip, I actually picked up the USA Today outside my hotel room door instead of stepping over it as I normally do. We had a long flight home and I thought I might find time to flip through it. To say I was sorely disappointed with this once great paper would be an understatement. … [Read more...]
Being Ready
Tomorrow I leave for Chicago to exhibit and attend GraphExpo, the largest printing industry exposition of the year in the United States. I'm writing this on Monday and have no idea how I'm going to be ready for the show in time, but I know I'll find a way. Being ready matters. Preparation, … [Read more...]
What I've learned by using TwUnfollow.com – Jim Says
This week for our She Said, He Said posts we decided to tackle use of services like Twunfollow to grow a following or curate your network. I lead off today with my take and Shelby will follow up tomorrow. Due to the kickoff of football season with a Packer's game tomorrow, #shehechat will not take … [Read more...]
Being sticky helps spread your brand
I've been blogging since the middle of 2005. Yet I didn't have a logo for this site until just a couple months ago. A funny thing happened once I settled on a logo. People started to notice me and this site in different ways. For example, after my friends at DogWalkBlog sent me some stickers of … [Read more...]
How social sharing can be a sales tool
Spotify allows you to listen to the playlists your social media friends create and share. While this can save you time when you aren't sure what you want to listen to, it also allows you to get to know a person better. Music can be as personal as religion. Knowing what kind of music a person likes … [Read more...]
The silly and the serious
Running a business is serious but it doesn't mean you can't have a silly side. I'd argue that having a silly side probably makes you a better business person; especially if a big part of your day is interacting with others. Some of the most serious topics are best approached with a dose of … [Read more...]
Social Media ROI – Jim Says
This week for our She Said, He Said posts we decided to tackle social media return on investment (ROI). I lead off today with my take and Shelby will follow up tomorrow. As usual tomorrow’s post will include topics for this week’s #shehechat over on Twitter at 8 p.m. CST each Thursday evening. Yes, … [Read more...]
Even a bad day counts
Yes, sometimes you do have to fake it until you make it. It's important to clarify that when I say fake it I'm talking about making even a bad day count. Sometimes, you need to plow through what needs doing even when you don't want to do it. Pick your bad day tasks carefully You'll have to identify … [Read more...]
Writing every day makes you a better business person
Recently, I had to prepare three letters for the bank. As a small business owner, my personal finances are judged right alongside those of the business. As we worked to refinance our home, the bank wanted to know many of the details about my business. It required writing three separate letters to … [Read more...]
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